As the end of the year is fast approaching, now is a good time to look ahead, where we’re going, and what marketing trends we’re likely to see in 2021. I have already outlined how we can market strategically and in this article, I will specify some of the trends.
To develop a comprehensive short-term plan, it is important to keep track of where you are going long-term. No one can say with 100% certainty what the future of marketing will look like there, but industry professionals can provide useful insights and predictions about some of the opportunities that will be available in the coming years.
There is, of course, no guarantee that these predictions will come true. As a marketer, it is important to monitor statistics, research, and data trends to identify opportunities. But make sure there is enough room to adjust your marketing strategy.
Some marketing trends are:
1. World-class customer experience
Every year is the year of the customer. We are seeing a major shift in the attitude of what marketing really is. It is no longer about people buying or working in your company. Instead, the priority has shifted to providing great customer experiences that motivate people to come back for more. If you focus on building a positive corporate culture and providing good services, somehow marketing will take care of itself.
Customers are not only impatient but also want to deliver tacos on a silver tray.
Not literally, but they expect a perfect experience from the first interest in customer service after the sale. From personalized messages that help them solve purchasing and purchasing issues to a customer-centric culture on their journey, an experience that delivers quality across all channels is likely to be more rewarding.
2. Employee activation: a qualitative leap in commitment
How can you guarantee this if your efficient and friendly service is the basis for an excellent customer experience? The answer, of course, lies in your employees. The above survey also found that 46% of consumers would make a good impression if employees were not well informed and that the inappropriate attitude of employees is the most important factor in preventing people from doing business with a company.
With the explosion of smart speakers and voice search last year, you’d think ‘readable’ content is more important than images and design these days.
This couldn’t be further from the truth. While promoting voice search affects the way we create content now and in the future, don’t neglect your visual content.
Just look at the growth of Pinterest and Instagram’s image-oriented platforms to see proof of that.
4. Personalization: the key to your heart
When a customer has two relatively similar products in front of them and has to decide which one to buy, my money is on the brand that has won their heart. One way to engage customers’ hearts and minds is to tailor marketing to their needs.
Psychologists have taught us for years that people want to hear and that their names are printed. But today’s technology allows digital marketing teams to dig deeper into the data to determine what customers like at night and which messages solve problems and get them a good night’s sleep.
It was complete science fiction, of course, but less than two decades later, reality almost outweighs the future of Stephen Spielberg’s imaginative marketing.
5. Transformation of strategic marketing
If you read emerging trends in such an article, it is easy to think that marketing success can be simplified by following a list of best practices and making sure you have the latest techniques and technologies.
Marketing is getting more and more complicated. If companies want to succeed in 2021, they need to think beyond what they do and link everything to the reason for the company as a whole. Your marketing goals and objectives should align with the overall objectives of your business.
Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan develops by changing its essential business processes and procedures.
Through a marketing transformation, it can help businesses improve customer service and experience, increase brand awareness and reputation, and ultimately increase sales and profits.
Get ready for 2021
Now is the time to plan your marketing strategy for 2021, if you have not already done so. Start the new year with a clear plan of your goals and how you can achieve them.
As marketing trends come and go, the foundation for success remains the same: to understand your audience’s needs and communicate with them clearly and consistently. Therefore, customer-focused content has always been the best way to build a good relationship with your audience. Needless to say, content marketing will continue to dominate the digital marketing landscape in the near future. Most of these trends depend on the content in some way. To do this, you need to have a solid base of quality content for all your marketing channels.
Visit our Content Builder service when you are ready to drive more traffic to your site with consistent quality content. Schedule a short reference and I will send you a free PDF version of my books. Start today and lead more traffic and routes to your business.