The future of email is also interactive
Following the announcement of enhanced AI features last month, Pega’s CRM BPM platform today unveiled a number of other product enhancements. At the end of the second quarter, it included a new version of the Pega Infinity platform and new low-code features that allowed city developers to design the user interface for applications. The theme that dominates these ads, like Pega CEO Alan Trefler, is ‘overwhelming complexity. He said, “The pockets of low-code urban developers will continue to appear in the company.” This is a positive development. But does it lead to an explosion of applications, systems, and processes?
A key element in addressing this complexity is the previously limited Pega Process Fabric, but available to all users with the new version of the platform. Fabric captures workflows between applications, allowing users to manage all their work in a task list in one place, eliminating the need to constantly shut down screens and systems. Fabric not only combines workflows from Pega applications but also uses plugins for third-party applications such as Salesforce.
Pega has also enhanced its low-code offering and added UX best practices to its application development features. The goal is to make the user interface and application design accessible to business teams and professional developers. City Developer Assistance includes reusable design templates and the ability to create automated branding guidelines throughout the program.
Because we care. Nearly 40 years of business process experience contributes to Pega’s strong distinction between Salesforce and other customer experience management participants. What sets Trefler apart is what Trefler calls the “centralized” approach, where AI-based decisions are central to Pega’s offering, with the ability to provide a front-end channel and back-to-back data management. Essential but secondary purposes for the platform.
Pega’s advice to marketers is that it is time to change the client’s predetermined days and campaigns to serve them in real-time with the best follow-up promotions. Right or wrong, this is a unique picture.
Keep customers interested in email
Yesterday we looked at the email that marketers may ask: What do consumers want from email?
One thing they probably want is to be able to do as much as possible without leaving the email.
This is a trend that marketers are following by sending emails with personalization and update features. It makes intuitive sense. This is more convenient than downloading an application to perform tasks.
Shortly before the pandemic, the South American airline LATAM launched a way for travelers to check-in, choose seats and choose meals right from the airline’s email.
As a result, LATAM saw a 37% increase in conversions, according to a case study of the interactive email platform AppMail, which provided the technology for the campaign. They also found that 90% of users spend at least 18 seconds sending emails.
Because we care. The AppMail solution provides real-time email updates that allow you to select seats on planes. But these email features don’t just apply to airlines. app email also makes it available for eCommerce applications where inventory, pricing, and other details can be used to create a digital store in the customer’s email. By implementing it, you avoid the risk of losing your customers if you use other channels such as programs, browsers, and texts.
Advertisers can now bring their customer segments to Microsoft Advertising through a new integration
A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising, now allows advertisers to target their customer segments through Customer Match. In addition to this integration, the company has also revealed that the customer list segmentation is no longer in open beta and is available in all markets except the EU, UK, and China.
The integration can be targeted to those using Microsoft platforms, and correspondence with customers is an easy way to use your data to get your message across to the public, regardless of when we do it.