Minor Holidays: Creative Ways to Promote Your Products in 2021

Creative Ways to Promote Your Products with Minor Holidays:

Minor holidays such as Christmas and Thanksgiving are popular times to promote products in the e-commerce world and are widely recognized and easy to market. However, the excitement and expense surrounding this holiday season only happen once a year. What can you do to keep your customers excited now that the crowds are shrinking and the next big mall is still months away?

One way companies can maintain the momentum of big holidays is to use smaller, less celebrated holidays to showcase their brands and products to customers. While some shoppers are already excited about this holiday season, they won’t be shopping at your store at the same time. Below, we’ve put together some creative marketing ideas that celebrate holidays and small events while increasing sales.

1. Add a copy of the holiday period to existing PPC ads

If you’re already running a PPC campaign, promotional text can give your ad text an added advantage by appearing on search results pages. The benefits of adding holiday words are many – not only will it help you get more clicks, but increased productivity also means higher quality, meaning your ad can appear higher at the top of the page. You may also see a drop in cost per click. Moreover, it only needs quick and easy updates.

Check out the two announcements below, both from the same company and product. The ad on the left is a good ad, but it’s also very similar to all the other ads on the search results page. The ad on the right celebrates the spring season with a unique promotional text that sets it apart from other automated detail ads on the page and puts visitors to this site above the competition.

2. Make a sale/offer with smart Christmas ties

Another option is to offer or adapt smaller holidays. Everyone loves to save, so selling is a great way to attract customers and make more purchases during a potential sale. Instead of looking like another corporate promotion lost in battle, a holiday-related promotion will stand out in a memorable way and help your business remember the brand.

Think of creative ways to connect the action with the holiday itself. For example, if you’re on St. Patrick’s Day discount, you can deduct 17% off the entire order. Another good example is to link your products to the holiday yourself. If you sell pet items, you can get 20% off all seafood during shark week. Be careful not to offer anything too complicated – you reduce the chance of saving.

3. Organize contests/gifts that promote your brand

Everyone likes to sell, but the discounted products they prefer are free products. Incorporating free products or gifts into your small holiday strategy, whether you’re entering a contest or simply placing an order, is a surefire way to generate interest in your business and increase sales.

Campaigns that require creativity from customers are a great way to create even more excitement, for example by asking customers to submit videos of your Olympic-themed products for a chance to win “Gold”, “Silver” and “Baskets” to win. ‘Gift’. . ‘Bronze.’ It’s also a fun way to find valuable content from users. On the other hand, you can still give cheap gifts such as giving a chocolate bar to all orders during World Chocolate Day (July 7) to make the shop even more exciting.

Important holidays such as Christmas and Thanksgiving are popular times to promote products in the e-commerce world and are widely recognized and easily marketed. However, the excitement and expense surrounding this holiday season only occur once a year. What can you do to keep your customers excited now that the crowds have spread and the next big mall is still months away?

One way for businesses to maintain the momentum of big holidays is to use smaller, less celebrated holidays to showcase their brands and products to customers. While some shoppers are already excited about this holiday season, they will not be shopping at your store at the same time. Below, we’ve put together some creative marketing ideas that celebrate holidays and small events while increasing sales.

1. Add a copy of the holiday period to existing PPC ads

If you’re already running a PPC campaign, promotional text can give your ad text an added benefit by showing it in search results. The benefits of adding holiday words are many – it not only helps you get more clicks but also higher productivity means higher quality, which means your ad can appear higher at the top of the page. You can also see a drop in cost per click. Plus, it just needs quick and easy updates.

Check out the two ads below, both from the same company and product. The ad on the left is a good ad, but it also looks a lot like all the other ads on the search results page. The ad on the right celebrates the spring season with a unique promotional text that sets it apart from other store ads on the page and puts visitors above the competition.

2. Make a sale/offer with smart Christmas ties

Another option is to offer or customize smaller vacations. Everyone loves to save money, so selling is a great way to attract customers and make more purchases during a potential sale. Instead of looking like another business promotion lost during the battle, a holiday-related promotion will stand out in a memorable way and help your business remember the brand.

Think of creative ways to connect the action with the holiday itself. For example, if you are on St. Patrick’s Day discount, you can deduct 17% of your entire order. Another good example is to link your products to holidays yourself. If you sell pet items, you can get a 20% discount on all seafood during shark week. Be careful not to offer anything too complicated – reduce your chances of saving.

3. Organize contests/gifts that promote your brand

Everyone likes to sell, but the discounts they prefer are free products. Incorporating free products or free games into your small group strategy, whether you are participating in a contest or simply placing an order, is a sure way to arouse interest in your business and increase sales.

Campaigns that require creativity from customers are a great way to create even more excitement, for example by asking customers to upload videos of their Olympic products for the chance to win ‘Gold’, ‘Silver’ and ‘Baskets’. ‘Gift’. . ‘Bronze.’ It’s also a fun way to find valuable content from users. However, on the occasion of World Chocolate Day (July 7), it is still possible to make free deliveries at a low cost, such as giving each order a chocolate bar to make the store even more vibrant.

Translate »