Native Ads: How to Get Started with it in 2021

How to Get Started with Native Ads (in 60 Minutes or Less)

In the first post of this series, we set up our ads.

We have learned that this new form of online media is the future of digital advertising … especially advertising on social channels like Facebook, Twitter, Linked In, and YouTube.

The reason native ads work so well on these platforms is that they put content first.

Major social hubs like Facebook are filled with communities of people sharing valuable content that entertains, educates, and inspires.

Traditional ads like this …

A native ad in 60 minutes or less

Follow these instructions to get started quickly and test the original ads.

Step 1 – Find the content and convert it

I think you have a lot of old posts gathering dust.

Or you have a PowerPoint presentation that you can turn into an article. Or a process document that can be of value to your market.

This content is your “worthy” landing page.

Are you looking for content that

• Add a lot of value to your market

• Is it relevant to a product or service you offer?

• If you did well on social media (do you have this data or not)

Call now to join a mailing list or to learn more in a blog post about a product or service.

The key is to find natural opportunities to link to your sales page or request an email with the full copy of the article.

End the article with a clear and direct call to action to learn more about the product/service or register for more information.

Next, we closed the “How to grow a blog from zero to $ 6 million …” landing page.

But the latest offering comes after the reader has gained tremendous value from this article’s case study.

Any potential customer who has read so far can clearly benefit from the product on offer. And don’t forget that in the copy of the article there are other links pointing to the list.

Link all layouts to traditional print or home pages.

This is the traditional video sales letter that prospects open after clicking the call to action on the original copy of the landing page.

Step 2 – Publish and “boost” on Facebook

Once you’ve created a “sticky” landing page (also known as a blog post) with a call to action to sign up or learn more about a product or service, it’s time to start driving traffic.

We always start on Facebook (if the ad doesn’t work on Facebook, it probably won’t work anywhere else). Facebook has more advanced advertising goals and more users than other networks.

To get started, post a link to your content on your Facebook page. Use the title of the article as text (you can add some extra text, possibly a question to make the message more attractive), and then add a suggestive photo. Use the photo they see on your landing page when they click.

For example, in the example we used, the image in the ad is the same as the original landing page.

Using the same ad language and landing page images ensures consistency and usually increases conversion rates.

We’ve also added copy benefits to the Facebook update to encourage a click and make the ad more attractive.

Now that you’ve posted something on Facebook, it’s time to start advertising. This can be done with the simple “Boost Post” button below your Facebook posts.

If you’re on a tight budget, start investing $5 to promote your message, you’ll reach more Facebook fans (and friends) in the news feed than you would organically.

For more targeted traffic, use the Self-Service Ads Tool and Advanced Editor to create targeted ads for “site clicks” or “site conversions”.

Exploring this platform will help you discover more targeting opportunities and expand your campaigns.

But if you’re a beginner, start with $5 on the “Boost Post” button.

If you’re successful on Facebook, you should also use it on other in-feed advertising platforms like Twitter, Linked In, or YouTube.

In the Native Ad Academy training, we’ll focus on creating laser-targeted ads across all of these platforms…and more.

Step 3 – Know

Home ad metrics go beyond normal cost-per-click, acquisition cost, and ROI metrics. Since the ad and landing page are valuable content that informs, entertains, or inspires, they will be shared.

Let me repeat… if you do it right, people will share your landing page virally.

This landing page (also known as a blog post) is for software sales… it has received over 1,000 organics (free) visits on social media.

Viral social sharing of your landing page reduces your cost per acquisition and increases your ROI without increasing your advertising spend.

For local ads, it makes sense to keep tabs on social sharing, time spent on the page, comments, and other statistics.

We completely destroyed it with these native in-feed ads on social sites.

I am arriving…

In the final part of this three-part series on Indigenous advertising, we take a closer look at this Indigenous advertising campaign.

We show ads, original landing pages, and campaign results.

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