New approaches to affiliate marketing

Real-time data and personalization increase conversions.

Although many technical marketing tactics have changed over the past two decades to more quickly reflect the progress of society and technology,

“It’s a business channel that was never really optimized through the use of technology,” said Matt Gilbert, CEO of Pepperjam, a technology and affiliate marketing company. “There is no automation built into this channel.”

According to Gilbert, the direct attribution model for partners with short-term rebates and refunds in affiliate marketing may remain unchanged, but stability is an advantage of implementing COVID as it remains a reliable but outdated system.

However, many things have changed. “More effective affiliate marketing programs now make it easier for brokers to find partners,” Gilbert said. “They do this by using data to recruit and not just rely on traditional interactions.”

Improve affiliate marketing

“I’ve always seen the promise on this channel,” said Michael Jaconi, CEO of Button, a mobile commerce technology company that offers direct connectivity and application tracking applications for linked channels through its Reach product. “Although COVID has reduced the budget, we have seen the profitability of affiliate marketing.”

So how can affiliate marketing channels be improved? Jaconi thinks it all starts with how affiliate marketing channels are managed.

“If marketers can spend the same amount and increase [affiliate marketing programs], this is where they get the most revenue,” says Jaconi, “because marketers can see the results of the data and campaigns and increase resources is usually static, dynamic real-time, and this is how marketers should consider using affiliate marketing in the future.

By evaluating associated marketing campaigns, marketers can determine if customers are new, expired, or existing and can tailor the campaign to the most successful segments. With data that determines where and how to maximize investments, marketers can have more confidence in how to increase their budget, and can easily determine where the campaign value is coming from.

“Right now, we see marketers spending 15% of their budget on affiliate marketing,” says Jaconi. “We think it will rise to 50% within five years.” Although many technology marketing techniques have changed over the past two decades to more quickly reflect the progress of society and technology, the use of affiliate marketing channels has remained

“It’s a commercial channel that was never really optimized through the use of technology,” said Matt Gilbert, CEO of Pepperjam, a technology and affiliate marketing company. “There is no automation built into this channel.”

According to Gilbert, the direct adjustment model for partners with last-minute coupons and refunds in affiliate marketing may remain unchanged, but stability is a boon for the implementation of COVID as it remains a reliable but outdated system.

However, many things have changed. “More effective affiliate marketing programs now make it easier for brokers to find partners,” Gilbert said. “They do this by using data to recruit and not just rely on traditional interactions.”

Improve affiliate marketing

“I’ve always seen the promise on this channel,” said Michael Jaconi, CEO of Button, a mobile commerce technology company that offers direct call tracking applications and applications via the Reach product. “Although COVID has reduced the budget, we have seen that spending on affiliate marketing keeps pace with profitability.”

So how can affiliate marketing channels be improved? Jaconi thinks it all starts with how affiliate marketing channels are managed.

“When marketers can spend the same and incrementally execute [affiliate marketing programs], this is where we get the biggest returns,” says Jaconi, “because marketers can see the results of the data and campaigns.

Affiliate automation and personalization

Although many technical marketing tactics have changed over the past two decades to more rapidly reflecting the advancement of society and technology,

“This is a commercial channel that has never really been optimized through the use of technology,” said Matt Gilbert, CEO of Pepperjam, a technology and affiliate marketing company. “There is no automation built into this channel.”

According to Gilbert, the direct compensation model for short-term and discounted affiliate marketing partners may remain the same, but stability is a benefit of implementing COVID, as it remains a reliable but outdated system.

However, many things have changed. “More effective affiliate marketing programs are now making it easier for brokers to find partners,” Gilbert said. “They do this by using data to recruit and not just relying on traditional interactions.”

Improve Affiliate Marketing

“I’ve always seen promise on this channel,” said Michael Jaconi, CEO of Button, a mobile commerce technology company that provides direct connectivity and application tracking applications for linked channels through its Reach product. “Although COVID has cut the budget, we have seen the profitability of affiliate marketing.”

So how can affiliate marketing channels be improved? Jaconi thinks it all starts with how affiliate marketing channels are managed.

“If marketers can spend the same amount and increase [affiliate marketing programs], they will get more revenue,” says Jaconi, “as marketers can see the results of the data and the growth of campaigns and resources in future, I am often static.

By evaluating associated marketing campaigns, marketers can determine whether customers are new, expired, or existing and can tailor the campaign to the most successful segments. With information determining where and how to maximize investment, marketers can be more confident in increasing their budget and easily determine where campaign value is coming from.

“At the moment, we see that marketers spend 15% of their budget on affiliate marketing,” says Jaconi. “We think it will increase to 50% in five years.” While many tech marketing techniques have changed over the past two decades to more rapidly reflect the advancement of society and technology, the use of affiliate marketing channels has remained relatively unattractive in terms of system and structure.

“This is a commercial channel that has never really been optimized through the use of technology,” said Matt Gilbert, CEO of Pepperjam, a technology and affiliate marketing company. “There is no automation built into this channel.”

According to Gilbert, the direct match model for partners with last-minute coupons and refunds in affiliate marketing may remain unchanged, but stability is a boon to implementing COVID, as it remains a reliable but outdated system.

However, many things have changed. “More effective affiliate marketing programs are now making it easier for brokers to find partners,” Gilbert said. “They do this by using data to recruit and not just relying on traditional interactions.”

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