Optimizing session and webinar descriptions

Furthermore, the tech giants are now creative businesses

“Those who stay in the company want to go to the office at least two-thirds of the time. Fewer people like to work from home. Guess who said it.

It was Sandeep Mathrani, CEO of WeWork, at The Street of Journal Festival in the Wall Street Journal. I think there is a personal interest behind these comments. However, it is serious that brands around the world are being challenged to rethink their strategies in this virtual world, and WeWork’s slogan “how tomorrow works” is now as it was yesterday.

I’m not going to shower at WeWork. But I’m curious to see how brands are successfully changing their offerings to meet the needs of these uncertain times.

Oracle announces advertising games for 3D games

Oracle today announced a series of updates to its Advertising and CX Suite. Most important was the improvement of subscriber management and the activation of Oracle Moat Measurement, the solution for video statistics, in gaming environments.

Growth in the gambling industry has only increased last year and ad revenue is projected to reach $ 20 billion by 2024. 3D games, where objects can serve as ad space, are particularly popular. “The idea of placing your logo or brand in a 3D gaming environment is very corporate,” said Nate Skinner, senior vice president, global marketing, Oracle Advertising, and CX. ‘There are platforms that make it possible. What we announce today is the ability to measure the impact and determine if GIVT [general invalid traffic] is present. “

In addition to the other announcements, important updates have been made to the subscriber manager. Subscription management has become increasingly important as the subscriber economy continues to grow. Enhancements include predetermined KPI reports for a registrar, forecast panels with mitigating warnings, and a service logistics integration that notifies field technicians of discounts, special rates, or other benefits.

Oracle announces advertising games for 3D games

Oracle today announced a series of updates to its Advertising and CX Suite. Most important was the improvement of subscriber management and the activation of Oracle Moat Measurement, the solution for video statistics, in the gaming environments.

Growth in the gambling industry accelerated last year and ad revenue is projected to reach $ 20 billion by 2024. 3D games, where objects can serve as ad space, are particularly popular. “The idea of placing your logo or brand in a 3D gaming environment is very corporate,” said Nate Skinner, senior vice president, global marketing, Oracle Advertising, and CX. “There are platforms that offer the ability to do this. What we are announcing today is the ability to measure the impact and determine if GIVT [general invalid traffic] is present.”

In addition to the other announcements, important updates have been made to the subscriber manager. Subscription management has become increasingly important as the subscriber economy continues to grow. Enhancements include predetermined KPI reports from registrars, forecast panels with mitigating warnings, and a service logistics integration that notifies field technicians of discounts, special rates, or other benefits.

Write an engaging session or webinar description

Whether you’re speaking at an event or planning a webinar, your goal is to attract as many people as possible. Making sure the description is helpful, useful, and clear is the first step towards a successful presentation.

Before writing a catchy description for your presentation, go back and determine what you want attendees to achieve with your presentation. Remember that adult learners want their information to be relevant to their work and focus on solving problems.

Now that you have your learning goals in mind, let’s talk about the title of the presentation. It must be clear, concise, and useful. I’ve seen people choose sessions and webinars to attend based solely on the title of the presentation. Captivating upload titles can grab the attention of potential viewers, but without the obvious benefit, they can’t subscribe.

Next, you want to add a few sentences about the presentation. Refocus, why it is an important topic and what the participants are achieving

Finally, you need to explain what visitors can do when they join the session. If they spend 30 or 45 minutes of their limited time on this presentation, they need to know what they’re getting. It goes beyond what you are about to tell them. You need to list what they can do differently to change the way things work for the better. Use verbs you can use to implement, execute and analyze. See an example that describes our best practices for speakers

How marketing activities can help coordinate global campaigns

Large organizations are looking for marketing initiatives to better coordinate their global campaigns, SaaS provider BrandMaker Marketing said in a survey conducted with Dimensional Research. Of the top managers surveyed, 90% said they believe their organization is struggling with this coordination because it generally affects marketing programs.

Here are the main ways they think lack of coordination is affecting their marketing goals:

• Missed opportunities for seasonal or other programs (44% of respondents indicated this);

• Problem with the rapid change of means to respond to market changes (43%);

• Localization causes significant delays in the program (41%);

• Content creation is slow due to a lengthy review process (37%)

Because we care.

This research is more common in organizations from four or more countries. Marketers have probably never been more helpful in running data-driven campaigns. Missed opportunities mean real dollars and cents for organizations. And because change is the only constant in these difficult times, marketing teams in large organizations need to be flexible in adapting and reallocating resources.

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