Personalization and privacy aren’t mutually exclusive:
The Outfront campaign also aims to raise awareness about food insecurity.
The Outfront Social Impact Story below reminds me of visiting their offices in Midtown Manhattan just before the big block. I talked to them about some innovative features they were planning to launch, initially for their digital billboard network on the transit system.
This is a story that has not yet been told, as plans were drawn up when the use of night transport was scarce. Outfront, of course, offers advertising to a large outdoor audience, an audience that has dwindled significantly in 2020. But we’re finally back, especially here in New York.
Except maybe this week. Have you ever been there? Too much summer and I can’t even imagine what it’s like in Phoenix, Las Vegas, and even Seattle. Stay calm!
Why should your agile marketing team be strong?
Teams that sit together like glue have a big advantage in their behavior. It’s not the work they do or the skills they possess that makes them so much fun, but how they learn to work together over time. Most marketing departments allocate “resources” to a project and fire the project team when the project is complete. When that happens, teams can start to form, but before they can act, we’re separated.
In agile marketing, the model must be reversed. Teams that stick together get more jobs. They develop their own efficiency and understand each other’s strengths and weaknesses and can compensate accordingly. Speed comes to the team because they know the craft and know each other.
The ideal team size is four to six people, but definitely not more than 10. A small team can work faster than a large team simply because there is less communication and a small group has more than one group.
A common solution to getting more jobs is to put more people on the team. However, there is an interruption when we do this and the current team dynamic is lost; therefore, unless it’s a long-term solution, it won’t be done so quickly to get more people into the project.
Outfront emphasizes food insecurity
Physical and digital advertising agency Outfront Media has launched a campaign to raise awareness of food insecurity. The campaign is a partnership with the Farmlink project launched at the beginning of the pandemic to connect unused agricultural products to food banks across the country.
Instant messages like “a third of all food are wasted” appear in New York, Los Angeles, Dallas, and Houston. The initiative stems from the fact that Outfront addresses its employees on the topics that most interest them: racial and social injustice and food insecurity were at the top of the list.
Because we care.
We are concerned about hunger and especially the hunger of children, which is aggravating the pandemic. We also care about companies that have a meticulous annual plan to highlight important social issues. In February, Outfront selects Black Historians for Black History Month. We can’t wait to see what it has to offer alongside its large outdoor audience.
Advertise Earth’s search engine for SEO and PPC
We are delighted to see our peers in the search engine industry launch the Search Engine Mentoring Program, in partnership with SEO pillar Eric Enge (who will also mentor a lucky candidate). This mentoring program is inspired by other successful programs in the space (Highlights for Women in Technological SEO) and is open to candidates in SEO and PPC.
In addition to the opportunity to be guided by SEO and PPC experts, students will receive tickets to participate in SMX Next. And mentors can join the event during a panel discussion on how to be a search marketing coach/mentor.
Consumers and marketers think that privacy and personalization are not mutually exclusive.
According to Facebook’s “Industry Perspective: The Evolving Customer Experience,” approximately 82% of Generation Y and Generation Z consumers say privacy is a right, not a privilege. In the United States, 44% of consumers say they are more likely to buy from companies that provide personalized recommendations. Are these concepts contradictory? Nearly three-quarters of US marketers don’t think so: 74% agree that good personalization and user privacy protection are not mutually exclusive.
Because we care. It is clear that Google has delayed blocking third-party cookies in Chrome until 2023, but the growing emphasis on consumer privacy could mean that your marketing strategy must include other ways, such as primary data or contextual ads, to reach your target audience. Customers want the best of both worlds – privacy and personalization – and brands that can offer both have advantages.