Top 7 Platforms to Improve Instagram Marketing for B2B Teams

2021 was quite a year for MarTech and one thing is certain: the market is growing. A survey conducted just before the 2020 pandemic found that marketing technology was still one of the biggest components of the company’s annual budget. And despite the economic turmoil caused by Covid-19, the pandemic has led to a rapid digital transformation for many companies.

Social media management can be overwhelming for marketers as they need to present ideas and campaigns, be creative with messages and stay on top of the latest trends. This is where social media analytics tools come to the rescue.

Here are 7 of the best MarTech marketing platforms

1. Sprout Social

Sprout Social is convenient to run and manage and will help you update your social media campaigns. Sprout Social lets you manage your entire social media strategy from one unified platform. Using this tool is similar to attracting and communicating with hundreds of potential customers via the intercom. With Sprout Social, you can:

  • Schedule your Instagram post
  • Simplify public workflows
  • Use social data as meaningful information

2. ListenFirst

ListenFirst is a popular social media analytics platform. An enterprise-class platform that takes data from social media and turns it into actionable insights for marketers, used successfully by companies like Amazon, AT&T, Viacom, and others.

  • Track and analyze every word of your customers
  • Social media campaign analysis
  • Identify all the elements to make your content and campaigns successful
  • Identify influencers and partners to drive your brand on Instagram

3. Hootsuite

One of the leaders in social media management, trusted by 18 million users – with Hootsuite you have all the right tools to manage your social media. Whether on Instagram, Twitter, or Facebook, Hootsuite’s campaign and marketing campaign plans help you manage, plan and analyze everything in one place. With Hootsuite, you can:

  • Plan your placements safely
  • Engage in meaningful communication with customers
  • Track your social benefits

4. Sprinklr Modern Engagement

Sprinklr is one of the first unified front offices for modern advertising channels. Help brands conduct marketing, advertising, research, and customer service across all modern channels. They believe it’s important for a brand to be available across a wide variety of channels, including chat, social media, and messaging. Sprinklr helps you:

  • Get more with AI-powered social media insights.
  • Social media is the channel of choice for businesses and Sprinklr should help you actively engage with your customers through multiple channels such as chat and messaging for marketing.
  • Protect your brand reputation with enterprise-wide management.

5. Brandwatch

Use the entire social network with Brandwatch. Brandwatch is an innovative digital consumer intelligence suite that helps nearly 2,000 admirable brands around the world inform their social data and make data-driven decisions. Using Brandwatch, you can:

  • Collect accurate data from thousands of consumer surveys for websites
  • Create channels to track specific social media accounts like Facebook, Twitter, and Instagram.

6. Sendible

Designed for businesses of all sizes, Sendible has all the features you need to manage Instagram marketing. All the standard features for planning, scheduling, publishing, and analyzing social media marketing, as well as some advanced features to improve your social performance. With Sendible you can:

  • Analyze your performance on Instagram
  • Follow your followers
  • Automatic lead generation with specific features
  • Automatically start social media conversations

7. Social Pilot

Trusted by over 1.15,000 marketers, Social Pilot is a comprehensive social media management tool designed and built for small businesses marketing and digital marketing agencies. It is becoming more popular every day as it offers all essential and advanced features. Some platform features are:

  • Social media scheduling with mass scheduling features
  • Get content
  • Total publication on 9 platforms.
  • RSS feed
  • Team and customer management
  • Reports and analytics.
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