PPC Mistakes to Avoid in Your Campaigns in 2021

Top PPC Mistakes to Avoid in Your Campaigns:

PPC Mistakes to Avoid in Your Campaigns in 2021are a great way to drive traffic to your site quickly and easily, without waiting for the slow increase in SEO efforts and traditional marketing campaigns. However, if you invest your money in PPC, there is no return. Here are the four most common mistakes made by e-commerce companies that can sabotage a PPC campaign’s success rate.

1. Negligence of CTAs

Every ad type must include a call to action, and your Google Ads ads are no exception. The smaller the medium, the more important a CTA becomes. If you only have a few characters to set yourself apart from the competition and force users to click your link in the organic search results, one thing is certain: you should at least ask for the sale. An ad without a CTA is like a salesperson who never tries to close and everyone’s career will be equally short.

2. Bad landing pages

Compared to other forms of digital marketing, paid advertising seems like the fastest route to success – you can spend years on an SEO campaign without ever getting on the first page for the keywords you’re looking for. Alternatively, PPC can take you to the first page of search results today with the right set of keywords and the right budget. Remember that your PPC ads are only half the equation – they lead to landing pages with their own content and call to action. There is no one-size-fits-all solution for carefully designing the landing pages where your ads will appear. Take the time to create these landing pages and get ready to try them out.

3. Fight for position

PPC success should always be measured by return on investment, not ad position. Never fight your ad budget for position number one and always keep in mind that these positions are temporary and limited. If your ad spend is generating a satisfying ROI, there’s no reason to risk returns by betting on bigger investments. However, there are still some important PPC metrics to focus on.

4. Throw yourself too far

Reaching a large audience has never been a problem with Google Ads. Reach relevant audiences, narrow your goals and generate pre-qualified traffic that is likely to appeal. You can segment your audience more effectively:

• Use geographic targeting to reach audiences in specific locations, which is especially useful for businesses that also have a physical location.

• Avoid broad agreement and focus on the exact sentence and agreement.

• Take a day off to shift your ad budget to parts of the day when you first start Googling. By bidding continuously, you can also target your budget at the end of the day when your competitors are short on money.

• Develop a list of negative keywords. One of the easiest ways to ignore irrelevant matches is to develop a comprehensive list of negative keywords. Although it takes a while, the process is simple and inexpensive.

• Don’t forget the long tail words. Yes, it can be exhausting to build an extensive list of long keyword phrases, but the more you include them, the more likely you are to hit keywords with high conversions and low competition.

How often should I do an assessment?

Think of it as a journey. If you are traveling, you should stop from time to time to see the map, refuel and regroup. Stopping too often is not a productive way to get to your destination, but if you do not stop regularly, your journey could be jeopardized if you get off track before realizing something is short.

The right balance between “very” and “very little” will differ slightly according to business and may also differ per channel; For example, if you set a monthly SEO standard, you will not have enough time to really assess your organic status. That said, it makes sense to monitor your SEO progress. Use what works for you, but generally do not deviate from normal benchmarking.


PPC advertising can be incredibly profitable for any business as long as you are smart about setting it up. By avoiding these mistakes when planning your PPC, you can create a solid strategy that will turn you into paying customers.

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