Reasons for marketers to add drones to the martech stack

From pedestrian tracking to aerial photography, drones have a lot to offer marketers.

Perhaps no more sector will be affected by the negative impact of the golf COVID as commercial real estate. However, the competitive nature of the industry has led to a tactic that most marketers do not use: the addition of drone technology to Martech’s battery solutions.

“Because buildings are very expensive and we have to respond to results every day, not just quarterly, monthly or annual reports, we need to draw a direct line on how the Martech instruments we use lead directly to sales,” says Melissa Swader. Director of Marketing at SVN Commercial Advisors, a real estate agency in Arizona.

The value of drone technology outside the real estate market

Many marketers may think that the use of drones is only useful for aerial views of buildings, places, and many other spaces, but Rommie Mojahed, director of investment and retail at Arizona SVN Desert Commercial Advisors, believes that the marketers’ professionals have the technology has. as part of ongoing campaign strategies.

“Especially now with COVID, I really hope that the use of drone technology for marketing goes much further than the commercial fixed industry because marketers have really valuable tactics with a high ROI,” he said. “If you’re a marketer who’s somewhat dependent on pedestrians, you should use drone technology now.”

While commercial real estate has laid the foundation for the use of drones in the business world, it is moving to drone technology and aerial photography for marketing purposes. It is not new that architectural and engineering firms, as well as agricultural and landscape enterprises, regularly use aerial photographs in their marketing.

Another advantage of drone technology is the ability to record traffic data. Industries that can use drone technology to monitor foot traffic for the dissemination of data and campaigns include retail, transportation, groceries, cars, theme parks, public and local parks, and public housing.

Its use is common to all industries, especially retail, for inaugurations, launch parties, and other promotions. The private aviation industry is also a fast-paced source of aerial photography sales to showcase its aircraft.

Examples can be used to identify traffic problems such as speed limitation and night activities, as well as the percentage of commercial traffic for social traffic.

“Aerial photos and drone videos can be the best friends of marketing,” Mojahed said. “Creating campaigns around who can be physically marketed can be just as important as who is online.”

Find value in an entrepreneur and a vision

As marketers outside of these key industries use high-ROI drone technology and aerial photography, it can be difficult to find a quality supplier. Suppliers to drone operators must have a commercial license from the Federal Aviation Administration, with the necessary permits for insurance and use of the airspace.

“It’s easy for [marketers] to implement the use of drones and aerial photography because the entrepreneur has to do the best,” said Scott Painter, CEO, and owner of Birds Eye Aerial Drones, California. One phone call is all it takes to find the right dealer and wait a few days to get the necessary equipment or start a lengthy campaign. Leave it to the experts and you will get the desired result.

When most people think of drone technology for aerial photography, they think of drones flying hundreds of meters high, but in reality, the most efficient aerial photography is perhaps 100 feet [30]. Mojahed advises marketers to use drone technology and aerial photography to promote the variety of products and brands, services in action, before and after the show, or even the number of employees. All of these tactics depend on a consumer getting more visual every day.

Another popular use of aerial photography is to create a ‘living logo’ created by Birds Eye Aerial Drones. A term used by Birds Eye Aerial Drones, a living logo, indicates when employees of a company wear shirts with specific colors to match their operations. the logo and an aerial photo were taken for marketing purposes. The vibrant logo can be used with 150 or a few thousand employees and helps marketers sell the brand and HR along with their recruiting team.

“There are so many different ways to use aerial photography for marketing that it’s really up to marketers to think outside the box,” said Painter. The vibrant logo is an excellent team-building opportunity and also enhances the brand. It really demonstrates the versatile uses of aerial photography, even from a single image.

How to use drone data to support campaigns

Direct access to accelerator information can damage current marketing messages and even demographics, forcing marketers to freeze in response to campaigns. In a business district, it is possible to visit more guests for social purposes than expected. More families than expected are likely to move to entertainment areas. These trends can be recorded and confirmed by drone technology.

Once the new demographics are identified, marketers must use ad channels to target the demographics with the right products and services. Where possible, location data can be used to refine campaigns.

“The best social media campaigns need content for all platforms,” says Swader. “When implemented with aerial imagery at the right time, it can be effective and produce real results in your favor.”

Aerial photos from drone technology should be used to quickly present promotional products for interesting products to new consumers unfamiliar with the product packaging. Marketers should focus on communicating variety and universal accessibility, rather than one product and one price.

If your drone technology campaign shows that foot traffic is much higher than originally planned, it may be time to call the company’s ambassadors, at least during peak hours. It can work well for franchise stores, retail stores, supermarkets, retail stores, liquor, and entertainment brands, as well as densely populated metropolitan areas.

“The ROI of drone marketing is that you can get feedback from the field and use the same technology to sell a variety of products to consumers,” said Mojahed. “In commercial real estate we can only profile one building at a time, but many marketers can be very flexible when we use drones.”

Dynamics of drone data

Implementing drone marketing can lead to more diverse ad campaigns in terms of content and demographics.

Translate »