The Simple Guide to Reddit Advertising that will Scale Your Sales and Your Brand
To be honest, has your company tried advertising on Reddit?
The answer is probably no.
The fact is, they don’t know. But it really has to be.
Reddit is one of the most used social media sites in the world and is more successful than you might think. According to Statista, Reddit also has more monthly users than Twitter, Pinterest, and Snapchat. You may remember people from online forum platforms from the 1990s and early 2000s, but it’s a lot more complicated than ever.
Why should I advertise on Reddit?
In addition to having millions of regular users, Reddit has a huge advantage for marketers in …
Reddit is organized into subreddits, which are the various discussion topics people post about. This way it keeps conversations organized and ensures that one conversation topic doesn’t turn into another.
Reddit calls itself the “first page of the Internet” for a reason. With 2.2 million subreddits, there is a subreddit topic for almost everything. From marketing subreddits to sports recipes, to subreddit images cut into a tree … there’s a topic for any topic you’re interested in or want to learn more about.
For marketers, it makes micro-segmentation easier than ever. There’s no work finding qualified leads – they organize subreddits for you. Basically, you just need to find the right communities to dominate Reddit ads. Not even Facebook can promise such an effective advertising method.
All you need to know is who would be interested in your product (cough, customer avatar, cough). If you’re looking for food products and recipes or want to direct visitors to your content on a food blog, r / cookery (and its 2.1 million members) might be the place for you. For us, you are in the right place in r / marketing. If you sell tools and appliances or other useful resources, r / DIY has nearly 18 million members who may be interested in what you have to offer. And if you can convert 2% into paying customers … let’s do the math!
Obviously, there’s more advertising on Reddit, it’s certainly not as easy as it sounds. It can change the course of your business, but it means nothing (as many companies that have tried it have found). You need to make sure you’re using the right approach, so it’s good to understand the platform.
What should I remember about advertising on Reddit?
Reduce sales by one level
Reddit is seen as a group of communities focused on a common interest. It really should be a community where you tell friends about all the fun things you do in secret.
For this reason, many Reddit users don’t like to be sold. They believe that Reddit should be a place where the community can get involved in a friendly manner and not a place where you come just to try and get money from people.
The downside is this: if you’re a committed member of the community and people like your posts, they won’t mind checking your content and what you have to offer. But if you do it yourself and say you have a stash of hammers and nails, you probably won’t win new customers.
That’s why ads on Reddit take so long. You can’t just log into your account and wait for Reddit users to become customers – you need to drive organic traffic to really be part of the community you want to advertise. You need to make yourself known in the community, post a lot and offer a lot of free content. It may be easier to follow the paid ads on Reddit (more on that later), but organically, it helps find clues that are of interest to your product and your business.
Offers a lot of free content
It should not be underestimated. For the Reddit people to really like it, you have to offer a lot of free content to generate interest. People in subreddit communities are genuinely interested in what other community members have to offer, which makes it popular to show off their skills and provide free advice. After you pack it with your free stuff, you can go shopping.
How do I advertise on Reddit?
There are two ways to advertise on Reddit: organic and paid.
It’s important to note that the previous tips are about organic traffic. Paid ads always provide qualified guidance, but you can make the most of organic traffic on Reddit.
The above is true: it will take a while. But before we go any further and master your organic ads on Reddit, it’s best to understand the criteria that quantify your engagement and show people that you’re an active member of the community by posting quality content.
Positive and negative votes
Positive and negative ratings indicate how many other Reddit users like a particular post. The more positive rumors there are, the bigger the post on the first page of the subreddit and in some cases the first page of Reddit. If you post something new in a sub-editor, it will appear on the home page. The more positive reviews you have, the more likely you are to stay there.