Report: Insights-led engagement for the mobile-first consumer

Brands apply tools that provide a better picture of consumer behavior and respond to personalized messages on mobile devices, e-mail, and the internet.

The first phone user is different. They are technically skilled and know that brands collect a lot of information about their tastes, likes, preferences, and more. They expect marketers to use this information and communicate across all channels with all relevant and personalized channels.

The challenge for marketing professionals. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department often has a complex network of tools for campaign management, automation, analysis, and more. These tools are protected and provide an incomplete picture of travel and consumer behavior. Rather than lead with expert insights, marketers often run campaigns first and then rely on reporting tools to see if they work.

New tools to solve this challenge. Customer-centric brands are using new-era tools such as MoEngage to help marketers understand consumer behavior and promote themselves with personalized messaging across mobile devices, email, and the web.

 Co-Founder and CEO of MoEngage said: “In recent years, the MoEngage platform has been taken over by major brands such as Ally Financial, Hearst, Samsung, McAfee, CIMB Bank, Deutsche Telekom [T-Mobile], Travelodge, Flipkart, OYO, etc. This is a powerful statement of MoEngage’s information solution for customer-centric growth teams looking to delve into customer behavior and engage with multiple channels.

Analysts known as Forrester support these sentiments. In The Forrester Wave: Mobile Engagement Automation, Q3 2020 report, brands recommend “seeking out vendors who can consider past engagement and customer behavior to improve product personalization, message content, message formatting, and channel”.

Dodda added, “I am delighted to be recognized as a strong player in the Forrester report. MoEngage processes more than 60 billion customer interactions and delivers more than 50 billion messages to 500 million customers per month. MoEngage is one of the more companies. industry and well-reviewed by clients on sites like Gartner Peer Insights and G2.com. ”

Expect these three trends to influence Christmas purchasing decisions:

economic uncertainty. 

According to the World Health Organization, nearly half of the global workforce is at risk of losing their livelihoods as a result of COVID-19. The loss of a job or the prospect of unemployment makes consumers more cautious when giving gifts. They prefer to save money for the future. Expect customers to be more concerned about value during the holiday season as COVID-19 has an impact on consumer spending patterns around the world. Consumers will also be less impulsive when they buy something.

Reluctance or inability to buy from the store.

 The holiday season conjures up images of hundreds of people leaving stores and taking advantage of Black Friday deals. This year, however, is completely different. Many retailers had to close physical locations at the start of the pandemic so that more consumers could connect to the Internet. And now that brick-and-mortar stores are cautiously reopening, consumers feel even safer when they shop at the bank. In fact, 63% of shoppers say they avoid stores due to pandemic issues. This will have a huge impact on last-minute purchases.

Problems with purchases in the supply chain. The disruption to global supply chains caused by the pandemic has had a major impact on retail. Challenges such as labor shortages, transportation restrictions, and border closures further hinder the retail supply chain. To ensure that gifts arrive on time for the holidays, consumers are doing so faster than ever before. We saw several brands and major retailers on Black Friday, even before the traditional Thanksgiving season.

Mobile marketing comes to the rescue

And now the good news. There has never been a better time to market to consumers through mobile channels. The trend towards e-commerce has risen dramatically before the pandemic, but now mobile marketing strategies will take brands to the 2020 milestone.

How can you capture these trends and a great appetite for mobile shopping and see this growth during the holiday season? For starters, you can tailor your mobile campaigns to the ‘new normal’ and tailor your audience to what you already know.

Here are some tips to help you get the most of your mobile marketing efforts.

Use personalized push notifications to notify consumers about special offers.

Using push notifications offers many ways to connect with customers at different stages of their journey. Whether you’re shopping for the first time or offering digital loyalty programs to your most active customers, print ads are an important part of this holiday season. However, keep in mind that the average consumer in the United States receives more than 46 notifications per day, not to mention the increase in the number of messages during the holiday season. To compete, marketers need to up their game and get noticed with rich, personalized ads that are hard to miss. Using dynamic and engaging push templates, marketers can stand out as stylized announcements, compliments, banners, or cover text.

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