Search-Friendly new Product Descriptions in 2021

How to Write Search-Friendly Product Descriptions:

If a potential customer accesses one of the product pages on your e-commerce site, your sales funnel is in good condition. So far, the customer has not only done most of the bot’s work, investigated their problem or general interest, found a possible solution, and limited the solution to a specific product, but also focused on conversion. For example, compare the person looking for ‘running tips’ with the person looking for ‘Nike Air Trailrunners’. Which person is likely to buy your Nike Air Trailrunner? Which person is likely to buy during check-in?

If only it were easy to attract customers with a low funnel and high intensity to your product pages. Unfortunately, because these searches are very specific, they are rare (compared to similar searches with many channels). That’s why product page SEO is such an important part of your overall SEO strategy – if those unique searches come up, it’s worth its weight in gold if you can convince Google that your page belongs to you. The product is the best. And what’s the best way to increase your product page’s keyword relevance? Write relevant product descriptions.

This post guides you through a quick five-step conversion process and easy-to-search product descriptions so you can connect with this valuable audience and make more conversions in Search-Friendly.

1. Do a keyword research

It is a common misconception that searches are not very important on product pages because there are few keywords and little competition. . You don’t want to choose a generic keyword that appeals to people looking for content or other information, because many of your users will find your product page irrelevant and will reject it.

It is said that it is still important to know how your customers look for each specific product. Are they looking for the brand? What additional words does it contain in the search? If there are two popular ways to refer to your product, which is the most popular? This is the type of information you’ll be looking for when searching for your product’s keywords, which obviously won’t be as broad as the keyword search you’d do for the most comprehensive and competitive keywords on your main pages.

Unfortunately, there aren’t many free and accurate keyword research tools available for this part of the process; Even Google’s keyword tool, if you have a Google Ads account, doesn’t provide the details you’re looking for here. If you’re doing your own optimization, it’s worth looking for a paid keyword research tool like Ahrefs. Use one of these tools to customize your product and choose keywords with a decent search volume (or another volume, as might be the case for supernatural products).

2. List your value propositions in Search-Friendly

Make a list of your product’s most important benefits before you start writing. Remember that people actually read your product descriptions; it’s not just for search engines. The product copy is actually the last important point of contact the customer needs before making a purchase. The list of the best benefits you want to share can keep you informed about its description. Chances are good that your copy will also be enough to close the sale.

3. Compile your product description in Search-Friendly

It is now time to write the product description. Although it differs from person to person, many SEO experts and copywriters choose not to think about keywords at this stage so that they can focus on writing clear, compelling copies that tell a story. This is the strategy we recommend for people who clearly cannot add keywords while writing, like most of us (even experienced SEO professionals). Concentrate at this stage on the best and friendliest copy.

Keep the customer’s needs or weaknesses first and share what makes your product different. Specify product specifications if necessary; Most e-commerce stores divide your copy into a short, simple product description that can be read immediately with additional, more comprehensive information that the customer can refer to if he is interested. This additional information may also include customer reviews and testimonials, videos, questions, and more.

4. Add your keywords in Search-Friendly

When the product description is complete to your liking, add keywords where it fits best. Fortunately, this part of the product page is usually not that difficult because it is already very targeted. There is no hard and fast rule regarding the number of times each keyword should be added; We recommend that you follow what feels most natural to you. This means that you want to edit existing phrases that are very similar to the keyword and not just enter new information for it.

5. Check your copy

Lastly, read your master copy to make sure it is as clear and attractive as you want it to be. Fix it now if the inclusion of keywords embarrasses you. Then check the spelling and grammar and criticize the clarity and flow of the writing itself. Finally, evaluate the visual readability of the text: is the font legible? Are your paragraphs short and clear? Did you break up your text with titles, bullet points, bold letters, and other visual cues?

Once you are sure that everything is in the best condition, you have copied the product. All you have to do is optimize other elements of the page, such as metadata and image size (image compression reduces the loading time of the page), and then publish the changes. Constantly evaluate your results so you can make changes as you learn new information about your search audience.

If you can put these steps on every page of your favorite products, the results will not only bring benefits and revenue but also a new base of enthusiastic customers that will convert the success.

Translate ยป