Small agencies stay positive while taking on debt

Who is also your ideal MarTech speaker?

Of course, we can not completely eliminate the negative. Recovery – economically, but also health and wellness – can be distinguished, but it is not evenly distributed and it is not difficult to detect obstacles.

In particular, I do not think we fully digest the permanent changes in our work (at least we, including the marketers and of course the journalists working at the table). Note the tendency for coffee tables, as shown in the transformation story below, to abandon their physical tables forever. It is not difficult to expect a similar trend for a wide range of businesses, especially small and medium-sized businesses, and the predictable damage to the commercial real estate market will affect many businesses and services. to support a high active density in urban centers.

We must also accept the idea of working remotely indefinitely. For one year? See, we made it. But for two years? Five years? Well anyway. As I said at the beginning, let’s celebrate the positive now.

The advantages and disadvantages of specializing in specific Martech products

Martech specialists specialize in specific products. This is nothing new. It also makes sense that people learn very well how to use a particular platform. However, it is not always ideal to form a team.

In his latest article, written from a professional perspective, Steve Petersen, a marketing technologist at WGU, discusses the pros and cons of specializing in solutions. What if two batteries need to be integrated after a merger or acquisition and stakeholders want to keep their favorite tools for the same business? Should MOP professionals feel threatened when asked to learn a new product? Should employers hire with a product in mind?

“It is important to note that professionals who specialize in and invest in products are not bad in themselves,” Petersen writes. “It should not come at the expense of following broader trends and developing valuable portable assets, regardless of product.” Who is your ideal MarTech speaker?

Of course, we can not completely eliminate the negative. Recovery – economically, but also health and wellness – can be distinguished, but it is not evenly distributed and it is not difficult to detect obstacles.

In particular, I do not think we fully digest the permanent changes in our work (at least we, including the marketers and of course the journalists working at the table). Note the tendency among small desks, as seen in the transformation story below, to abandon your physical desks forever. It is not difficult to expect a similar trend for a wide range of businesses, especially small and medium-sized businesses, and the predictable damage to the commercial real estate market will affect many businesses and services. to support a high active density in urban centers.

Furthermore, we must accept the idea of working remotely for an indefinite period of time. For one year? See, we made it. But for two years? Five years? Well anyway. As I said at the beginning, let’s celebrate the positive now.

The advantages and disadvantages of specializing in specific Martech products

Martech specialists specialize in specific products. This is nothing new. It also makes sense that people learn very well how to use a particular platform. However, it is not always ideal to form a team.

In his latest article, written from a professional perspective, Steve Petersen, a marketing technologist at WGU, discusses the pros and cons of specializing in solutions. What if two stacks should be integrated after a merger or acquisition and stakeholders want to keep their favorite tools for the same business? Should MOP professionals feel threatened when asked to learn a new product? Should employers hire with a product in mind?

“It is important to note that professionals who specialize in and invest in products are not bad in themselves,” Petersen writes. “It should not come at the expense of following broader trends and developing valuable portable assets, regardless of product.”

Your ideal speaker: whom do you want to see at MarTech?

What do you expect to see during the main presentation of the event? 

This is a question that content managers often want to know what the answer is. I see a keynote speaker as someone who makes you think at a higher level about things that may not be possible today, but that we want to determine in the future. In some cases, it is exciting to hear a speaker on a topic unrelated to the goal of making you think in an inspiring and creative way.

However, I often see comments from participants who prefer more tactical or practical advice from a keynote speaker, such as during a regular conference session. At the Fall MarTech event (September 14-15, 2021), I think of the most important speakers and would like to hear your opinion. What do you want from the main presentation and is there anyone in particular that you would like to hear? Let me know at kbushman@thirddoormedia.com

Increase in CTV momentum, studio performance

About 72% of advertisers in the United States believe that linked TV ads reach their target audience more effectively than linear TV. The opinion comes from the programmatic video platform Tremor Video, which has just launched a new study on CTV, in collaboration with the advertising platform Unruly and the business consultancy MTM Global. The results come from more than 200 brands and agencies.

Additional findings include:

  • 85% of respondents say that CTV is an important part of their video advertising strategy (90% for media agencies and 75% for brand advertisers);
  • 90% of respondents plan to increase their color TV budget by 2021, with an average increase of 53%;
  • 56% of respondents from advertising agencies and 37% of respondents from brand advertisers predict that more than half of their video budget will be spent on color television by 2021.
  • 75% of respondents believe that CTV was more important to their company’s marketing success during the COVID-19 pandemic

Why do we care? 

This trust of marketers is due in part to the data collaboration that adtech participants are building in the CTV space. The fact that 37% of brands expect CTV to make up half of their budget this year sells very few linear TV migrations, like CTV, OTT, and streaming promotions are more targeted and less dependent on higher spending. Including major live events and sports programs, it is increasingly available through digital TV services.

Small agencies have a positive outlook because they are in debt

Mailchimp, the integrated marketing platform for small businesses, released its benchmark report for small agencies yesterday (less than $ 1 million). Overall, the outlook for the space is positive: 50% more sales, 22% with growing teams in 2020, and 75% with recruitment plans for 2021.

However, it has become expensive because small agencies hire additional resources to avoid bankruptcy (36%) or bankruptcy (29%). And some things have definitely changed, with many agencies willing to leave the physical office for good: more than 60% said they would hire staff beyond working distance.

The report is based on a survey of 1,700 agencies in more than 40 countries. Katie Lambert, senior marketing manager for affiliate programming at Mailchimp, told us: “We wrote this report after hearing from small agencies that their best teachers are their peers. We were impressed by the amount of information they wanted to share. Their finances. , the best ways to find new companies and how it was 2020.

Why we care:

 smaller agencies seem ready to roll the dice and take on more debt in 2020 to continue doing business. The bet seems to be paying off with more revenue and growing teams.

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