Small Business Examples of the Best Instagram Bios in 2021

Small Business Examples of the Best Instagram Bios:

Instagram is very popular. The image-sharing platform is the fifth most used social network in the world, with over 1.2 billion users.

If you’re not on Instagram, you’re missing out on the opportunity to build an audience and increase your sales.

To get the most out of Instagram, you need to put together a full Instagram biography so that users have a clear and concise idea of who you are, what you do, and most importantly, what you can offer them.

Here are ten of the best Instagram bios for small businesses and why they’re great. We also have tips for producing a solid biography and what to include in your trading account.

Instagram’s best bios for small businesses

Here’s a series of small business Instagram bios explaining the point and why. We’ve also included topics for you to use in your business.

1. Ellevest

Ellevest is a digital investment platform. CEO Sallie Lee Krawcheck co-founded the company to empower women to take greater control of their financial future.

Because this Instagram biography is awesome

Ellevast’s Instagram biography works because it clearly identifies who the business is (by women, by women), the industry it operates in (financial services), and the type of business model it uses (membership-based). This gives the reader a good idea of the target group and what they get from the service.

The company also has a Link Tree link in its bio, a platform that allows you to see additional links to content you want to share with your followers. This link directs users to various blogging and branding pages.

You can borrow it for your small business. After all, a link-to-link is not just an opportunity to share content; you can direct people to your landing pages via Instagram, reducing noise and making it easier to buy from you.

2. Pura Vida Bracelet

Pura Vida, translated as “Pure Life”, is more than a bracelet shop. The company has a community of more than 800 artisans in countries such as Costa Rica, El Salvador, and India, who earn money making homemade jewelry.

Because this Instagram biography is awesome

First, Pura Vida Bracelets Instagram biography is structured with different emojis, which save space and create a fun atmosphere. ‘Fun’ works here because the company features numerous colorful images of smiling people forming products – that’s the brand.

Second, emojis as markers help clarify key areas of interest in the biography, especially “FREE SHIPPING”. This is helpful for small businesses to watch out for, especially if their main competitors aren’t offering it.

Finally, the brand’s hashtag, PuraVidaBracelets, is a nice touch. Retailers should consider implementing a custom hashtag as a way to socialize and redistribute UGCs while promoting their brands.

3. Breeding Freckled Chickens

Created by lifestyle blogger Natalie Freeman and her husband Luke, Freckled Hen Farmhouse is a brick-and-mortar and commercial online destination. This convenience store has everything from household items to local produce and garden items.

Because this Instagram biography is awesome

Freckled Hen Farmhouse’s Instagram biography doesn’t appeal to one audience over another. Instead, it targets both in-person and online buyers.

The biography includes opening hours, local delivery options, and phone numbers. In addition, the company rents out its home with organic products, giving loyal customers more opportunities to spend money on the brand. Finally, it includes a tree-lined link that leads to the store’s website, the newsletter subscription page, and the seasonal and annual category pages.

If you’re a small business with an online and offline space, it’s a smart idea to talk to all your customers in your Instagram bio.

4. Luxury cosmetics

Lush is a value-oriented brand. The cosmetics factory is based in London and prides itself on fresh produce, without unnecessary ingredients and human testing.

Why is this Instagram biography amazing?

Unlike our other examples, the Instagram biography of Lush Cosmetics is short and sweet and says, ‘We’re creating a cosmetic revolution to save the planet’, followed by two emojis, the accompanying hashtag, and a Link Tree link.

The message is simple and words and phrases like ‘revolution’ and ‘save the planet’ seem bold and exciting for a scam brand. Similarly, small brands can and should experience how they describe their business, as long as they consider it relevant; otherwise, it is confusing or worse, false.

This biography is also a good reminder that just because you have more space does not mean you have to use it. This in itself is a departure from the printed biography and also a bit surprising. Our brains love new things, so do not be afraid to do things a little differently for your business.


The best movie theater on Instagram will automatically match your brand and satisfy your users.

If you look at the biography of the pages we have listed, you can immediately get an idea of what works. Also, pay attention to what your competitors are doing, and do not be afraid to experiment with different formats. We also offer help with content marketing and SEO.

Once your page is created, Instagram can be a powerful marketing tool for your business. do not do the work

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