The High-Converting Homepage Template

Here are the main home page elements you will need to create your high converting homepage:

1. Main menu (logo, basic navigation, main call to action)

2. Title / section

3. Hero photos / supporting images

4. Call to action (primary/secondary)

5. How it works (steps, features/benefits, videos, demonstrations/step by step, etc.)

6. Who is it for (avatars and use cases)

7. Reliable builders (customer logos, testimonials, customer stories, etc.)

8. Footer (complete navigation, operational data, legal notes, various information)

Using the CoSchedule homepage as an example, you can see the first four elements below:

 1: main menu

In Ryan’s wise words: “When it comes to your menu, less is more.” All you need is essential. You can add menus, but make sure they are minimalist and don’t have many options.

 2: title / subtitle

The narrowest part of creating a homepage is the title. It looks like it will soon spoil or get busier than dinner at your InstaPot. Use these templates to find the one that best suits your avatar, add a caption and write it down:

• Convert [existing source] to [desired end result known]

• [Desired end result] for [Avatar]

• We help you [recommended action] to [achieve the desired end result]

• Seek help [market/company type] Get more than [known painful actions]

• Get more [desired results] from your [existing assets] from now on

• Transform [something they have or something that is easy to achieve] into [known desired end result]

• Easy [final result] with [function]

• To make [voters] better / better with [important essential skill / advantage]

• [Achieve the desired end result] with no [known roadblock or bottleneck]

• Anyone can now [something simple] and [achieve the desired end result]

• Stop [known pain point]. We do it for you.

• Tired of [famous sore spot]? [Product Name] Makes Victory Easier [Pain]

 3: hero photos / supporting images

This is a big deal. Your hero photo is the main image on your page. The best image of the hero shows the following condition that his customers experience, thanks to the products/services. Avoid distracting, misaligned, or selfish images (like a photo of your office).

4: call to action (primary/secondary)

The CTAs are all clear. Clarity shows confidence and explains what happens when someone clicks your button. You want someone to read your CTA and think, “Ok, [X] will happen as soon as you click here.” Avoid calls to action like “Get started” as your visitors may not understand what happens when they “get started”.

5: how it works

This is the next logical question someone will ask after spending 7 seconds on your home page. They know what it is, why should they care and what to do now, but they wonder: how does it work? As fascinating as inventing a clever title, simple headlines like “How It Works” answer the visitor’s question.

6: who it’s for

This is the part of your home page that always explains who your products are for. Your homepage has already made it clear who your customer’s avatar is, but this section can be used to expand further details. Find out how the DigitalMarketer homepage describes our three customer avatars:

7: Builders You Trust

Trust builders are essential for your homepage due to the zero moment of truth. There are 4 categories that reliable builders fall into:

1. Multimedia messages

2. Testimonials

3. Customer stories

4. Integrations/partners

8: footnote:

Let’s pretend we’re excited about this part of the front pages, but we mean it. Your letter is like vegetables you add to an unhealthy meal, pretending to make a better dinner decision. Necessary for your health, but not the most exciting part of your table.

Here is a list of features with everything you want in the footer:

• Copyright Statement

• Physical address

• Contact us

• Terms of Service

• Privacy Policy

• Extensive navigation

• Main contents/case studies

• Links to social ownership

Now you know how to write not only a homepage but also a homepage with high conversion.

It’s so tempting to think we can put together a nice landing page and spend the rest of our lives on it while it’s on sale. The reality is your audience is more dynamic than that. I’ve been like you on the internet for a long time

They just asked to find something that didn’t look like the product photos. They are disappointed with the misleading copy of the services they paid for. Your home page’s job is to make it clear that you know what the problem is and how to fix it, and that they can trust you to fix it.

Start building your home page and be one of the few companies that understand the importance of the Zero Moment of Truth and how you can use it to get more conversions on your landing pages.

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