The rise of headless and hybrid CMS

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Actually, it’s been officially spring since March 20, but on some gray and cold days like today (look out the window anyway) it’s easy to forget. But for me, thoughts of spring are not so stimulated by cherry blossoms and birdsong, but by … well conference invitations.

The business need for inclusion and diversity

In the second of two articles, based on an extensive conversation with Lauren Tucker, we focus on managing and enriching the talent portfolio. Dr. Tucker is the founder of Do What Matters, a consulting firm that advises marketing and communications agencies on inclusion, equity, and diversity. He gives priority to inclusion because he believes that diversity will flow in environments where the tide picks up all boats.

‘I still take people at VP or SVP level, especially black women – and I will say this emphatically – black women at VP and SVP level do not have the sponsorship they deserve and do not have the opportunity they deserved. And if I follow it, I get the same answer, it’s really cool. She is truly a utility player. Looks good. I don’t think any of these people recognized or understood what they recognized at the time.

There is an ethical and commercial need to solve these problems. To create memorable, meaningful, and memorable content for an increasingly multicultural and global audience, the talent portfolio needs to be enriched with different perspectives and experiences. If you do not create that kind of content, it says, “Your competitors will eat your lunch.”

Most CMS tasks used today were originally created for one purpose: to send content to a web browser. On closer inspection, WordPress, the open-source platform now used for everything from e-commerce to large corporate websites, and with 65% of the CMS market, was launched in 2003 as a remarkably competitive blogging platform with Special. today from a historical discussion.

The progress that WordPress has made since its inception is undeniably admirable – it has virtually democratized web publishing and remained incredibly versatile, thanks in part to an ecosystem of developers responsible for around 60,000 plugins. With this ecosystem, the platform can respond a lot to trends – features often start as plug-ins and are then written to the core platform as it becomes popular and usable.

The disadvantage of this power is a debilitating weakness. Built-in features inevitably lead to code expansion, and this broad plug-in ecosystem raises a significant number of security issues. Combine that with the growing importance of speed in the field, driven by content consumption on mobile devices, coupled with the need for marketers to deliver content across more platforms than ever before, and you’ll understand why so many people are traditionally in favor of “this. ” CMS.

With a value proposition similar to a customer data or digital asset management platform, the headless CMS serves as a repository for the content of an enterprise, primarily text, but also images, and other formats. Designed as a ‘single source of truth’ for content marketers, it includes an API (Application Programming Interface) that allows the CMS to deliver content to any channel.

Marketing Professionals Are Not Surprised By Google’s “Bernanke Project”, “Jedi Blue”

Ten states met in December 2020 to sue Google for allegedly monopolizing the digital ad industry. The lawsuit alleges that Google entered into a deal with Facebook to reduce competition in exchange for the social media company’s advantage over Google’s ad auctions. The project is called “Jedi Blue”.

Recently released and unaltered documents archived in this (now diverted) case show that Google was running a secret program that used data from previous rumors about the company’s digital ad exchange to launch its own ad-buying system. The benefit is called Project Bernanke, and it uses bidding data that Google has collected from advertisers to use the tech company’s promotional bag.

Because we care. Well, it seems some retailers don’t. Many marketers assume that Google does these things and needs to work within the framework. “Microsoft is technically an alternative, but the sheer volume of Google searches doesn’t make it that difficult. That’s why we’ve adopted this mindset to deal with Google.”

However, others think the case will affect advertisers. A major complaint from the US is that advertisers have been harmed. “This is a major allegation in the amended 14-state Puerto Rico trial opened last month,” said Mike Swift.

Pega strengthens the offer of artificial intelligence

Pega, the CRM, and BPM platform, today announced a new AI feature set, Process AI, which will be available as an add-on at the end of the second quarter. 

Process AI will be able to analyze millions of events and make intelligent decisions in real-time to solve all problems. Self-learning models constantly optimize responses, not only for an effective solution, but also to anticipate problems before they arise.

Pega views the customer experience as a continuous series of initiatives and has long used artificial intelligence to identify the best deals. Process AI aims to deliver optimal results on a large scale and quickly. It also provides a low-code machine learning interface, which facilitates the development and management of the AI   model.

Because we care. 

Ironically, the only way to tailor the customer journey to individual customers is to use impersonal AI. The faster and more efficient the machines, the more it turns out that the customer experience is determined by a personal evaluation.

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