Trending Products to Sell Online in a new way in 2021

How to Find Trending Products to Sell Online:

Whether you already have an established eCommerce business or want to get to the market early, you probably know that the biggest challenge you face when selling products online is knowing what to sell.

Today, there are many opportunities for e-commerce, from giants like Amazon to niche sellers on sites like Etsy. More than ever, every retailer is competing to meet consumer needs in a post-pandemic world and will buy online in bulk. How do you know which products are important to stay ahead of sales?

Let’s assume you’ve gone through all the other steps to earn your income in this competitive industry. You have a website, branding, and shipping, and service resources. Otherwise, you’ll know how to do these things once you’ve established yourself in a product line. What you are looking for now are products to sell.

There are some helpful tactics you can use to identify key products before they peak and lose demand. For example, there was a time when it seemed like everyone wanted a push-button, but if you jump now, you weren’t going anywhere.

Let’s take a look at the best ways to find popular products to sell online.

Use search tools like Google Trends and YouTube

Search engines and tools are a great way to see what people are searching for and the popularity of those searches.

As we all know, there is no search engine (and perhaps a window to the rest of the internet) more powerful than Google. If enough people search for the same keywords on Google, the keyword becomes a trend. You can use the included Google Trends tool to track these trends.

As we can see, there was a specific period when the interest in fidget spinners exploded. If you were looking for this term in March 2016, you may have seen the first major interest in this product. This is an easy way to quickly capitalize on e-commerce by finding a spinner fidget and researching the trend.

But just like in the stock market, if you noticed the trend of an inflection point when you peaked, you may have had a lot of stocks when interest rates fell.

Then use the Google Trends Explore and Trends pages to identify emerging trends before the peak. Here’s an inventory management system that allows you to quickly accumulate inventory (instead of trying to predict the trend curve).

Another way to capitalize on the trend without taking too many risks is to start an eCommerce business with dropshipping and ship goods directly to external customers (rather than having your own inventory).

A less scientific but more interesting way to use search engines to your advantage is to use YouTube. Google owns YouTube, but YouTube is a popular search engine for video content. If you’re looking for the best new products in your anticipated niche or YouTube niche and filtering the results, last month we said new articles highlight that they’re starting to catch the influencer and judge the masses online.

See popular hat brands, influencers, and social media posts

Social: not just for selfies. With a keen eye for what’s most common among consumers and influencers, you can spot the biggest trends before they become popular.

Switch to one of the best social networks like Instagram, Twitter, or the next Pinterest. Check out the Explore or Popular pages to see what’s next. You can also see which hashtags have the most posts on each platform, which can tell you if a keyword is saturated or starting to grow.

A more targeted way to use social media is to keep track of specific accounts in your sales niche. For example, finding influencers in the world of menswear and seeing what new products they bring to market is a great way to generate interest in a product. Is a specific position of this influencer very involved? Is this product new or just a new version of an existing brand? (Everyone knows that Head & Shoulders make shampoos, but did you know they released style products recently?)

Cross-referencing posts from a few different influencers and micro-influencers, and even posts that appear in the trending sections of these platforms will give you an idea of   what’s becoming popular. So it’s up to you to combine these results with data from Google Trends or other market research to see if these products are good or not.

Work retroactively from the latest news

Another great way to track product trends is to find out which types of products are relevant to the day’s biggest news.

The type of products and services we want to change over time and reflect the culture we live in today. This is especially true when a pandemic turns the world upside down and affects the way people work and shop.

Let’s take a look at how the pandemic has affected our lives – and therefore what we want to buy.

During the height of the first wave of the pandemic in the United States, many gyms were forced to close, and, as a result, interest in staying healthy and at home increased. Barbershops and beauty salons were also closed – and many had to fend for themselves, with relatives cutting each other’s hair or people trying to dye their own roots. There has also been a huge increase in the number of people adopting pets in shelters.

Think of all the pet items, from kennels to trees to cats, that thousands of people suddenly wanted or needed. Then, of course, there is the most ubiquitous “new” product that is in high demand due to the pandemic: stylish masks and face masks for everyday use.

Little news will touch an entire nation (to talk about the planet) like a pandemic. But looking for stories that affect society as a whole and that can change consumer behavior can help you think about “hot products” in a new light. In fact, you can be at the forefront of a new trend if you know how a product adapts to changing times.

As before, it’s worth taking a look at everything you create based on Google Trends results and social media activity. That way you can see if your potential new product really increases has already been rewarded or disappears before it becomes a success.

it all comes down to

As with so many things in the eCommerce world, finding a popular product to sell before it becomes a “trend” combines science with art. You have to combine a huge number of tools like Google Trends and Instagram with insights and impressions from YouTube and news articles. You won’t find a champion seller every time, but if you keep up with the trend, you can complement your existing catalog with a wide variety of new items that will keep your eCommerce business up to date.

Translate ยป