Upleveling your digital asset management strategy for the modern workforce

The images created and used in your organization deserve an innovative DAM solution like yours.

Visual content provides a powerful way to connect and engage consumers. It also helps companies maintain a competitive advantage where that advantage is important. But when it comes to creating, managing, and publishing the amount of content needed today to replicate engagement, it can be difficult to keep up. Asset owners need to consider all possible variations in advance and create a myriad of variations for each element, channel, and screen format in which it can be viewed.

In most organizations, it is also difficult to ensure that all teams have access to these resources when they need them and that they know how to optimize them for each channel in which they use them. With the COVID-19 pandemic generating widespread remote work and scattered teams, not to mention the quiet hours, it is even more difficult to set up and maintain efficient and productive workflows.

The expectation of creatives and developers to meet only these needs and challenges requires resources and uses the skills of their most talented employees. Your teams must discuss new content ideas, create unique visual experiences, and invent campaign elements without worrying about slower file sizes and speeds. Fortunately, it doesn’t have to be that way.

A well-designed digital asset management (DAM) solution meets this demand for large-scale content. Advanced DAMs have gone beyond rudimentary databases to record, store and access resources. Nowadays, they automatically take over much of the optimization and delivery process for you. They offer variety thanks to their intelligent design and size, making manufacturing incredibly easy with new existing features. Holistically, modern DAMs improve the flow of business. See how.

Organization and analysis with AI technology is a powerful combination of campaign planning

Three key features of dynamic DAMs include the ability to automatically transform and optimize assets, easily see changes and, finally, publish assets in an ideal format. Before that happens, organizations must defeat assets that are already in their arsenal, which requires informed planning with AI.

For brands with large image and video libraries, AI automatically identifies the content to allow for quick implementation of metadata and adds the appropriate search terms or directories to make the content searchable instantly. This is particularly useful for multimedia libraries that deal with tourism and hospitality. For example, the value of artificial intelligence can really be appreciated when you consider the number of clothes – and the number of product photos they need – that retailers need to prepare and display for each fashion season.

In most cases, it is best not to reinvent the content wheel unless necessary. In many cases, teams will request a new personal image if an existing asset is already working for the experience they wish to provide, but they simply do not know if it is available. In a modern DAM with labeling and analysis with AI technology, content creation teams can definitely know what they already have. If a feature is rarely used, the analysis can explain why teams can improve the feature or create a different version. User engagement methods help content creators gain valuable information to redirect or optimize existing content.

The transformation of critical images and videos is accelerated by artificial intelligence

AI is not only organized everywhere and helps them find the resources they need, but it also takes on the burden of change and optimization. It can automatically detect the main subjects in the foreground in a photo and manipulate the background to distract attention. As the item is displayed on different devices and screen sizes, AI will automatically crop the images in the required proportion. Everything happens inside DAM, so there is no need to download resources, modify external tools and reload new versions.

How to implement a DAM, taking into account emerging technologies and the distributed workforce

In order to implement a truly modern DAM, it is important to know what topics to look for when evaluating options. Owning a single cloud-based platform is a priority that became more evident during COVID-19, with multiple teams distributed physically and remote collaboration. A joint DAM solution breaks down the logistical barriers to accessing the platform, wherever a team member works so that work can continue without interruption. Think of a DAM as the productivity bridge that bridges the functional gap between resource management and content delivery.

What other advanced features are needed to create modern asset workflows supported by DAM? Workflows have certainly evolved in recent years. Easy asset import, organized storage, and access and search functions are basic DAM requirements. Find a natural DAM today:

• First, the mobile device automatically adjusts fonts to look attractive on any device or screen size, including mobile devices, requiring smart adjustments, sizes, and settings in real-time.

• Compatible with rich media, capable of transforming the latest image formats, videos, 3D models, animated GIFs, and images in 360 degrees. The tools of these modern DAMs convert, adapt, and scale the media to create multiple versions for different purposes.

• Equipped to deliver the last mile of resources, providing creative resources to end-users in fast, high-quality load times. DAMs generate URLs for resources that can be used directly on websites and mobile applications to deliver content over a Fast Content Delivery Network (CDN).

Configure DAM as a critical core platform with technology stack integration

Most importantly, DAM limits are expandable and resources across the organization are not limited by the list of resources on the platform. This is because the capabilities of DAM are expanded through integrations with many other valuable business systems that teams depend on daily. Make sure your DAM system has integrated links to all systems that work creatively: CMS, e-commerce platforms, PIMs, CRM systems, BPM and ERP tools, social media, and marketing tools. By predetermining this before signing the contract, you can prepare your team’s content experience for the future and increase its effectiveness.

To enable these integrations, DAM must include a set of APIs, SDKs, and widgets that facilitate the integration of other systems. If your technology stack is consistent, you can quickly remove obstacles to resource delivery. Exceptionally important? It provides a single source of truth for each resource on each team and resource delivery. This single source of truth extends widely to the application of trademark standards, the use or maintenance of copyrights, and the maintenance of the version.

Prefer corporate culture and adoption during implementation

A DAM solution provides new levels of efficiency in an organization and solves many of the problems that teams constantly face. However, if you do not involve your team in planning and implementing your DAM, you may have problems with your desires so that DAM can play the best supporting role.

One way to ensure that a DAM platform is encouraging the work already done in the right way is to identify critical business flows, as well as a simple marketing team or graphic designers, to get the views of developers and stakeholders. . the conversation. Interviewers from

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