Have you been planning to start a new digital project for years, but have never made the leap?
We were all there!
I have a long list of domains that I have purchased to plan a new project that I have never used.
So don’t feel bad. It’s never too late!
Here’s what it takes to start a new digital project:
1. Start with the name
This step requires serious consideration. Remember that your brand is something you will keep for years to come. Recreating is a nightmare, so make sure you do it right the first time. Things to consider:
• How easily do you misspellings? Using this generator can give you ideas. You can also share your name with friends and their views on the ease with which they can type your future brand in the browser’s address bar.
• Are there any negative associations that affect your brand? I usually look up parts of my brand in the Urban Dictionary to see if I need to know anything about the concept
• Are there strong brands with the same or a similar name? Search Google and see if anyone is known by name. They don’t have to be in the same niche to turn their reputation management into a nightmare or create constant brand confusion.
I use this brand generator to find an interesting name for my new projects. What makes this tool unique is the way they come up with brand names: instead of using too many tactics (like adding a prefix or suffix to the target keyword), it uses AI to generate meaningful and unique suggestions based on the selected category.
2. Create a website
It may seem like a challenging step if you don’t have technical skills (like most of us), but the reality is that it just got a lot easier! In fact, building a WordPress site with the most popular hosting providers is just a matter of a few clicks and obvious steps.
From there you just have to choose a topic. Unlike your brand, it’s easy to change a theme so you don’t overload it. I usually start with a decent free theme and start filling it with content that can be found by search engines.
3.Develop your content plan
You can develop content in different areas of your website: questions, a blog, a news section, product or service descriptions, testimonials or reviews, your “information page” – it deserves your attention!
Don’t try to look too corporate. Nobody likes talking to a company, so add personality. Stay yourself. And skip the gobbledygook!
Start with your audience first
A practical way to do this is to describe your perfect customer. What do they read? What are they interested in? What are they worried about? What do they dream of? What are their objections to buying from you? When you think about your perfect customer, your content is interesting, engaging, and engaging.
Then determine what content your perfect customer is interested in.
What questions can you answer? How can you give testimonials? How can you demonstrate the benefits of your products and remove objections? What language does he speak?
Text Optimizer offers many ideas on what to address in your content and what to do in the future:
Your content shouldn’t just be about your services/products
Prove that you are an expert in your industry. Respond to industry news. Interview experts. And don’t forget that your content can be text, audio, video, or video. Above all, be useful. Help your perfect customer with solutions to their problems.
An editorial calendar helps you create content regularly
It is perfectly normal to only do something once a week or even every two weeks. The quality of your content is more important than quantity.
And don’t forget that you also need to take the time to promote your content
Do you know which social media channels your audience is most active on? Start with two or three channels. Don’t try to be everywhere.
Create followers naturally. If something isn’t working, switch to another channel or change the way you connect. Ask different questions or share different stories. But always be authentic.
This is what content marketing is all about. You need to deliver quality content that is useful to your audience, engage them, and build trust and authority for your business.
4. Define your conversion funnels
Don’t start your project until and unless you’ve set up your conversion funnels! Otherwise, all the traffic generated by your launch activities will be lost forever.
Define your main conversion first, for example:
• Buy your book
• Prepare for your demonstration
• Arrange a telephone consultation
• Send an e-mail to request information about the services
• Register for your course, etc.
Identify and determine all the different routes to your destination:
I’ve compiled a comprehensive list (available for download) of how you can voice your call to action.
• Add Leadership Generation Forms – Those interested in more information share their contact information. Using conversation formats is a smart idea because it feels more human and encourages more action
• Add a “Recommend” button to encourage your site visitors to recommend your product or service to a friend
Create and install Facebook pixels to reach your visitors through Facebook Ads and lead to even more conversions from people who already know your brand but haven’t taken any action yet
• Add social proof to show how your customers rate your product
There are many other conversion optimization tactics that also generate more traffic.
Starting a new project is scary and overwhelming, but it will also inspire you again.
I strongly believe that taking risks is the riskiest thing in life. Those who are afraid of falling never learn to walk! So don’t wait any longer: start your project now!