Let pictures tell your story

Tell the right story, and the customer will see themselves in your mirror

You probably understood the image in about a tenth of a second, much less time than it took you to read this sentence. Your brain processes the image 60,00 times faster than the text. And your mind can process more than 36,00 images in an hour. but  Words, Not much.

These little facts make the visual narration effective. And marketers know that images tell stories faster than words, as long as they find the right images and place them in a specific order. If you do it right, you can sell a product. If you do something wrong, you will confuse the customer.

Master the basics

“For us, this is how we imagine a great story,” said Katie Re, brand strategist at digital creative agency Art version. In fact, a lot of visual fiction is about mastering the basics.

Understand the customer. Find the right images that encourage engagement. Use images to distribute text and balance text and images. It’s important not to overload the user,

The elements that make up a good story can be small, complementary, and mutually reinforcing. Infographics can be more interactive if you change an icon or image a little when the cursor moves over it. Look at the landing page and especially any visual elements that indicate where a user is leaving the page. “Watch out for bounce rates,”

There are things you do not do. Do not use more than three different characters for the text. “Stick to the traditional graphics only, but make it more visually interesting,”. Trying something crazy or experimental is not a good thing, “even if it looks good,”

Set the climate

A talented visual designer can definitely create a competent website to promote a product or service. But there is more. “You have to evoke a mood or emotion through montages of images,” said Gregg Bleakney, founder, and CEO of the creative agency WhereNext.

Bleakney gained that insight after completing his engineering career and selling everything he owned, from the top of North America to the bottom of South America, and blogged for two years. Composite and periodic updates tell a story, which is a different approach than just sending a bunch of postcards. “Here I learned to tell visual stories. I learned by chance,

Bleakney described the visual stories as follows: it could be a video of someone riding on a roller coaster, which is exciting but short. Or it could be a video of a man and a woman on a roller coaster, and this is their first date. The first rabbit. The second is a story that can have an emotional connection to the audience.

“You become more vulnerable when you tell a story,”  You need to be consistent about your morals, beliefs, and ethics. He cites Nike as an example when he introduces NFL defender Colin Kaepernick as the hero of the game. It will not be popular with the Nike audience, Bleakley noted, but the number of fans won exceeds the number lost.

You’re not making an ad

the Visual Storytelling Institute describes the practice as follows: Use a story in three sectors to make the customer the hero and a visual format.

“There has to be a strategy,”  Marketers must set an industry goal and the audience must understand what they are trying to achieve, understand how the customer journey works, and then map out the visual narrative approach to the customer journey, he explained. Next, the ‘storytellers’ have to become their own critics, analyzing their work in comparison to their competitors and also observing what works and what does not fall short in their content.

Content expansion is inversely related to the customer’s position in the sales funnel. A short video is enough to present a product at the top of the funnel. Bandwidth and focus increase as the funnel narrows.

Eventually, long videos come onto the scene. “It looks like real content in the movie industry,” while the brand’s message was anchored in the content.

Mirror the customer

Research and experimentation can, to some extent, lead to visual history. After that, talent and sensitivity must move on to the next stage, from the basic presentation to the success of the campaign.

Social media can provide marketers with the tools they need to test jobs and determine their effectiveness,

“There has to be a strategy,”. Marketers must set an industry goal and the audience must understand what they are trying to achieve, understand how the customer journey works, and then map out the visual narrative approach to the customer journey, he explained. Next, the “storytellers” have to become their own critics, analyze their work in comparison to their competitors, and also observe what works and what doesn’t.

Content expansion is inversely related to the customer’s position in the sales funnel. A short video is enough to present a product at the top of the funnel. Bandwidth and focus increase as the funnel narrows.

Eventually, long videos come onto the scene. “It looks like real content in the movie industry,” said Ron, while the brand’s message was anchored in the content.

Mirror the customer

Research and experimentation can, to some extent, lead to visual history. That’s why talent and sensitivity need to move on to the next stage, from basic presentation to campaign success.

Social media can provide marketers with the tools they need to test jobs and determine their effectiveness,

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