Martech, by any other name: Thursday’s daily brief

We also received many responses to this. I spent a lot of time reading all the comments and analyses we received during the sessions of the event and saw a lot of feedback on the duration of the sessions. As you would expect, many people argue that 15 minutes is too short and that the speakers do not have enough time to explore the topic. I also saw the comments in thirty-minute sessions. I also saw the opposite that the 30 minute sessions are very long. After analyzing comments and feedback years ago, I finally realized how long the magic lasts. There is no one there.

Ultimately, it’s not about how long it takes, but what you learned or did not learn during the session. I watched ten-minute video sessions that I enjoyed during a 60-minute webinar. This is when a speaker jumps directly to the topic and offers clear and workable solutions, a structure or process that I can repeat to improve my work so that they feel the session was successful.

Below you will find tips on how to put together a successful presentation. I’m always curious to know your opinion. You can get ideas about the duration of the session or other suggestions for presenting memorable presentations. Do not call me at

Martech, with another name

There is an ongoing debate about what Martech is and what is not. I have said that many instruments, such as project management and collaboration platforms, can be classified as vision, dedication, and orchestration as martech. However, there is more to it than whether something should be considered martech or not.

Of course, it makes sense to consider non-Martech items as part of a Martech battery. One of the main reasons why non-Martech tools are used is that marketing systems should be ideal with systems within the organization.

Another consideration is that project management and collaboration tools spanning multiple departments will certainly influence the undisputed martech. For example, if the sales department needs a homepage on the website, it’s probably come from a project management system.

Although a debate on whether a Martech system is an important topic to investigate, it is also important to understand that the implications of the debate are broader than this issue.

Tips for a successful presentation

Speakers usually get involved in the topic and forget the basics that make clear and informative presentations possible. Here are some tips to keep in mind when presenting a session for a virtual event or webinar.

1) Draw the attention of your audience by starting with an interesting fact or statistic on the topic of your presentation.

2) Keep the theme of the presentation well defined. You can not teach someone everything they need to know about a broad topic in a 30 or even 60-minute presentation. The more specific the topic of your presentation, the greater the chance that you will put into practice what you promise to teach.

3) Skip the background and go to the middle of the presentation. If someone has decided to attend your session or webinar, the person understands the problem or has usually had it. So ignore the details of why the topic is important (they know it) and go directly to the solutions you are learning.

4) Minimize the words on the slides and use images to illustrate the point. This has been said before, but it’s hard to do. The words and images on the slides should illustrate and reinforce your words and should not serve as text. Provide a separate document or brochure if you want your audience to have more details.

5) Keep your presentation very useful. For most presentations and webinars, the participant wants to start with a new tip or technique that they can use to improve their business. Providing detailed instructions or structures is often an effective way to do this.

6) Summarize your audience or the steps you need to follow. Do not force your viewers to work hard; leave a list of the things you have just learned to start the implementation.

The Infutor scales its resources based on consumer perception

In its latest contribution to solving the mystery of consumer identity, Infutor, a consumer management company, has announced a new product, Total Consumer Insights (TCI). TCI brings together 266 million US consumers and 120 million families and domestic behavior in privacy. The data scale is similar to the US consumer datasets managed by Epsilon and Experian and includes predictive characteristics such as age, household income, and gender, as well as behavioral scores.

“The Infutor was behind the scenes of many collectors and data collectors,” said the Senate. “Now we’re going to relax a bit and focus on our products and implant more in the brand and agency.” TCI is therefore explicitly considered to be competitive with other products in the market. “

Because we care. Infutor’s new product is another part of the complex mystery of consumer identity. This is part of the tendency to rely heavily on data profiles when linking demographics and behavior to profiles. The message many are hearing today is that the data in Part 1, with all its limitations, will form the basis of marketing.

Integrate the acceleration platform for pilot applications

“We can say that B2B buyers expect COVID, but they are only accelerating by 110%,” said Deb Wolf, CEO of Integrate. This is the context for the launch of Integrate’s acceleration platform, which aims to help marketers orchestrate the B2B shopping experience for the digital age. Integrate describes it as an accurate, personalized, and account-based approach to questions.

The new platform allows marketers to interact with all areas of the funnel, from referring to content to attract new customers, through webinars and image ads, to an overview of what individual account members are doing. It should also include information about the channel’s performance in order to make the best investments.

Because we care.

These are new frontiers for B2B marketers. Because shoppers often travel remotely and digitally, the marketer can become increasingly involved in the funnel. Does it mean a different role for sales, perhaps advice and guidance, rather than trying to close the deal? Could be. This definitely means you should focus more on orchestrating the final stages of the journey, rather than pulling beads down the funnel based on signs of intention and trend.

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