At the time of the acquisition, NetSuite was an independent ERP and cloud software company, acquired by Oracle in 2016. As a leading provider of email marketing to major resellers, Bronto will join NetSuite’s SuiteCommerce offering at that point.
However, in 2013, Oracle acquired Responsys, an in-house B2C marketing automation solution with modern email capabilities. Eloqua’s B2B marketing automation solution is now available.
In addition, Bronto’s market share decreased (0.68%). Oracle itself has a much greater share of space automation marketing, although it lags well behind HubSpot.
Beware of opportunities. If that made sense for Oracle NetSuite, switching Bronto customers to an alternative ESP provider would be a headache. Performance marketing agency Tinuiti responded promptly to the news by recommending the selection of a new ESP: Tinuiti naturally offers professional guidance in selecting and migrating email services, as well as managing email. – marketing.
Home to IBM’s best marketing solutions, the multichannel marketing platform Acoustic has also taken a step forward by helping Bronto customers say, “Acoustic can help … We’re not going anywhere.”
Because we care. Consolidation. What’s the leeway for even niche alumni in an environment where every company wants to scale its digital marketing above the smallest family business? With an industry leader like HubSpot offering an affordable beginner, it’s hard to know what value proposition an entrepreneur like Bronto can provide.