PUBLIC RELATIONS: NOT JUST A BIG BUSINESS GAME

PR is an important part of any company’s reputation and communication strategy.

However,  PR and marketing to be the same thing; throw the ads into the mix and you understand the confusion.

The Association of Public Relations Consultants (PRCA) claims that PR is ‘the result of what you do, what you say and what others say about you’ and can be achieved in many ways, from campaigns to viral online campaigns of short duration. And at work. with communities. Meanwhile, the Chartered Institute of Public Relations (CIPR) believes that PR is the “ planned and ongoing effort to preserve goodwill. ”

What is the difference between PR and Marketing?

There are many areas of marketing and PR that seem to overlap or use similar techniques. The most obvious confusion lies in the “four PSs” used in marketing: product, price, location, promotion. The promotion includes PR, but that’s not to say that PR is just part of marketing, as is often seen. It is true that marketing and public relations focus on brand development based on an organization’s audience, but they use different approaches to get results.

When PR is about building and protecting reputation, it is about marketing and the audience that uses or invests in a company or product. The latter is more successful if the RP was successful; It is much easier to promote a product when a company has an established reputation and the combination of good marketing and good public relations inevitably contributes to the success and growth of the business.

What is the effect of PR on a company?

Customers adopt a brand they know or trust, and PR can rely on it by building or building a company’s reputation, making it much easier to attract and retain customers.

A company’s workforce also affects its reputation; a dissatisfied workforce results in inferior customer service and the customer experience becomes negative. PR can influence team morale through positive and effective two-way internal communication to ensure that the team is happy and feels valued and appreciated. A positive workforce means increased productivity and retention, and the customer service they provide will be improved and maintained.

PR: Not just a good business game

PR is one of the most important tools I’ve used to build my business. While I still believe in the power of PR, it has evolved dramatically since I started. Plus, it’s still mythical and entrepreneurs aren’t sure how it works, what’s involved, and how much it costs. The myth is largely fueled by old ways of thinking and the perception that it is the retention of large companies with large divisions and budgets for marketing and PR.

Discriminated against PR

PR is used as a strategic communication tool between organizations and their audience. Good PR is good for consumers and companies because it helps all parties to understand each other well. The reason we do PR is to create positive public awareness about something, be it a product, a company, or a person (a personal brand). That’s why it’s proactive to build a brand for those who can buy or influence a purchasing decision.

The value of third-party approval

The rule is that PR ‘media’ must be ‘won’ in traditional art. Advertisers build relationships with the media and partner with reporters to create relevant, timely, and relevant editorial content in a format that best suits them.

Unlike advertising, where advertisers pay for ad space, PRs have more credibility and are endorsed by third parties. PR means adding value to journalists, bloggers, or influencers in terms of ideas, content, user experience, product news, or suggestions.

How does it work?

If you reduce your coverage, you can do a lot of fun things with it. Online coverage can include links to your website, and you can post the coverage on websites, social media, or send newsletters, emails, and text messages. Either way, you can grab the attention of your customers, prospects, and employees.

Public relations is no wonder and it takes time to build like any relationship. Releasing news to a reporter must be truthful, informed, and respect the reporter’s interests, schedule, and time.

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