Report: Mobile advertising now as effective as desktop ads

What is Mobile Advertising and How Does it Work?

Technology has evolved, just like the advertising world. Mobile advertising is the order of the day. This is certainly one of the most effective ways to reach your potential customers. In a world of consumers who are always online, a good mobile ad campaign must reach the target audience. However, mobile ads are a whole new field, very different from traditional ad creation concepts.

Today’s marketers use a wide variety of advanced options to deploy mobile advertising to increase their brand and generate more revenue.

Mobile Ads and Their Benefits

Mobile ads are the ad world’s answer to the connected consumer world on the screens of their phones or mobile devices. According to experts, this is the kind of product/service advertising technique you see on your smartphones.

Mobile ads can be displayed as text ads, banners, videos, or even mobile games.

Given the average screen size of mobile phones, ads are large enough to fit in a smaller viewing area.

Mobile advertising is a part of mobile marketing that uses traditional techniques and strategies to collect data. It can contain consumer profiles, demographics, habits, preferences, etc. Contains for registration.

Current trends in mobile advertising

It is common to see an online ad when using an online application. Consumers expect this and their response to the ad to increase.

The Interactive Advertising Bureau claims that mobile advertising increased 65% in 2014 and 24% in 2019, growing every day since then.

A marketing report said: “In 2019, global ad spending will increase 17.6% to $ 333.25 billion. This means that, for the first time, digital ads will represent about half of the global market.”

Mobile advertising basics- Things you need to know

1. The terminologies used:

programmatic advertising is the new trend in the advertising world. Everything changes digitally. Here are some key terms you can use:

Demand Side Platform (DSP): Also known as ‘Buy-Side Optimizer’ or ‘Buy-Side Platform’. DSP is a digital standard that works for the purchase of composite and centralized media from various sources. It also contains real-time bidding options from all sources.

Real-time bidding (RTB): This method is specifically used to buy and sell the available advertising space in real-time.

Ad Exchange: These are the sales channels for buying and selling advertising shares in online media. This is the modern version of the traditional price negotiation techniques offered.

Advertising Network: refers to organizations that outsource sales services to publishers. The main activities are the collection of advertising space from different resorts and the creation of buying opportunities for advertisers.

Publishing Platform (SSP): these are commercial features for publishers who want to sell their advertising space to advertisers. It is also called ‘sales optimizer’, inventory buyer ‘or’ performance optimizer ‘.

Agency Trading Desk (ATD): As the name suggests, it refers to a section of an advertising agency that makes it easy for customers to purchase advertising inventory.

2. The mobile platforms used:

Here are the two types of mobile platforms used:

Mobile internet: refers to pages arranged according to the screen size of the phone (smartphone and tablet). As more users prefer to access their mobile devices via a computer, it is easier to reach more audiences.

3. In-app:

 In today’s world, talking without mobile ads is impossible without a mobile app. App advertising is one of the most popular strategies for marketers to promote their products. The currency terminology used:

Payments for mobile advertising campaigns can be made in several ways. Included:

Pay Per Click (PPC): in some countries also known as cost per click (CPC). Simply put, payouts are based on the number of clicks on the ad.

Cost per impression: You get paid for each new ad placement.

Cost Per Action (CPA): Payment is made for each completed action.

Cost per view (CPV):is paid every time an ad is viewed.

Click-through rate (CTR): Refers to the number of clicks on a particular link.

Cost-per-mile (CPM) payments per thousand ad visits.

Conversion Rate (CR): Percentage of users who perform the desired action

Installation cost (IR): Percentage of users who install an application.

Advantages of mobile advertising

1.Accessible:

 social media platforms and mobile apps have become modern communication terminology. People spend a lot of time updating their schedules. That’s why it’s important to deliver your campaign directly to consumers.

2.Geographic:

 target: Because people keep their cell phones with them when they travel, marketers and advertisers can use their knowledge to deliver advertising based on location and location. Location-based mobile advertising is a great way to promote consumer preferences and habits, such as favorite stores, visited areas, etc. To analyze.

3.Understanding consumer habits:

mobile devices have a unique ID. The use of identifiers, online rights, and the habits of target consumers can be easily studied. This, in turn, helps to create a solid marketing campaign.

4 .Immediate results:

cell phone users are looking at their devices everywhere. You’re more likely to see an ad on a mobile device than on a computer or other traditional advertising method. Furthermore, it is also easy to follow user comments immediately.

5.Affordable:

Mobile advertising is one of the cheapest ways to reach your target customers. In fact, the total cost of creating a mobile ad campaign is only a fraction of a TV or radio ad.

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