SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic cannot slow the development of the research sector. Here’s our rundown of this year’s most important news and news.

Last year we called 2019 a “rollercoaster of ups and downs”. The flashback is 20/20, and while many of us want to bring 2020 to the forefront, key players in the research sector will respond to the emerging needs of businesses and consumers in the post-pandemic. thanks to the results of marketing experts. Duty to you.

From Google’s new organic shopping lists to how SEOs have combined gender equality and diversity in the next update to Page Experience, check out the most effective SEO news in 2020 here.

Google’s algorithm will be updated from 2020

Initially, there was a suspicion in the research community that important algorithm updates would be suspended during the pandemic – in retrospect, we cannot think that was the case. News editor Barry Schwartz discussed the major algorithm updates for 2020, so here’s a quick rundown of what’s been released.

The kernel is currently being updated. Google started early and the big update in January 2020 will start less than two weeks after the start of the year. It usually takes about two weeks for these products to be ready, but four days later, on January 16, the company said almost everything was ready.

Four months later, the May 2020 nuclear update left things furious, with some calling it an “ absolute monster. ”

The material was inactive for most of the year (at least for major updates) until the December 2020 major update was released, each year between the Black Friday / Cyber   Monday shopping season and the end of the season. On holiday. it was the most effective update of the year.

The BERT varies from 10% to almost 100%. During the search event, Google announced that BERT now uses almost all searches in English.

In December, experts analyzed the fact that Google’s infamous lack of Timnit Gebru, an artificial intelligence and diversity researcher, is closely linked to the potential risks associated with training in large-scale language models. These potential risks include the use of internet data sets, which may include bias against marginalized people, which can then be reflected in the language models used in search engines.

Announced, but not live. The page experience update, announced in May, is not expected to be released until May 2021. This update includes a combination of existing search rank factors such as mobile device update, page update, HTTPS rank, temporary penalties, and navigation details. with new speed and usage statistics are known as Core Web Vitals.

We already know that the experience on this page, at least initially, only applies to mobile reviews. There may also be a visual indicator to distinguish mobile search lists that provide a good on-page experience. And when this update is released, Google will also drop the AMP requirement for the Top News section and open it for articles that meet the page experience limit.

Ticket indexing was announced in October and will start this year, but Google has confirmed it’s not available yet. To be clear, Google does not index sections individually; it is more ‘walking position’ than ‘crawling to walk’.

The year in SEO news

On March 1, Google’s new nofollow link manager added new features for real = “sponsored” and rel = “UGC” links. The SEOs were aware of the announcement last September, but the passion was not rediscovered when the change actually took place; the impending pandemic may have made treatment difficult for marketers.

Structured data. Google announced support for advanced formatting results at data-vocabluary.org; The end was April 6, but the company was delayed until January 29, 2021, due to the state of the coronavirus.

We believe the Complete Results Testing Tool launched from beta this summer, the end of the Structured Data Testing Tool. Instead, Google decided to keep the structured data testing tool but migrated it to schema.org next year.

SEO documentation. Both Google and Bing have updated some of their main SEO documents – Bing has revised and revised the webmaster guidelines on the webpage. Google’s QA guidelines for searches have only been updated once this year; add more detailed instructions for students, as well as a new section for dictionary and encyclopedia results.

SCARF. The search results page has also undergone some changes. Google has announced that it will “remove” the results from the first page by duplicating the declarations, which means that the pages that win a segment will not be repeated in a normal tab. The snippet variant selected in the right bar has also been migrated to the main results column.

In an effort to provide users with simpler answers, Bing used pre-trained language models to answer simple “yes” or “no” questions. It has also added management options, giving website owners more flexibility to view search results. Google has made it easy to find snippets of text on the page they appear on by formally introducing an important feature that has been tested for years.

Image and YouTube. The “licensable” badge in Google Images search results will be in beta by the end of August, and the company has also added a license filter to return only images with license information. The “key moments” function has also been expanded; can now appear in multiple videos in mobile results.

COVID updates. People turned to search engines when the coronavirus went from a strange problem to an upward trend in the United States. In response, Google’s coronavirus results underwent a drastic investigation between late February and late March and got a preview of what the results might look like.

Bing introduced a coronavirus detector and CDC coronavirus self-check chatbot on the search results page.

And to keep users up to date, Google has gathered more local COVID news and opened its non-AMV COVID content section, removing the AMP restriction that goes into effect next year as part of the experiment. be removed. It has also begun to warn about “travel trends” and “travel tips”, the percentage of direct flights to a specific destination, and the addition of a free cancellation filter to search for hotels.

Schema.org has added structured data types related to COVID, accepted by Google and Bing. The White House has even encouraged private companies to use the layout as needed. Resources and resources have also been made available to local businesses, which we will discuss in the local section of this article.

The culmination of this devastating period was the response from search marketers, who offered a variety of ways to help small businesses during the pandemic.

Business news. In the EU, the Android search screen was launched on March 1, but the disruption of the smartphone supply chain caused by the pandemic slowed its impact, leaving it uncertain whether it would lead to a significant change in the participation of the EU. Sou her. Mark, I am the law.

Earlier this year, Verizon Media launched OneSearch, a privacy-focused search engine that’s more of a direct competitor to DuckDuckGo than Google. More search engines were announced at the end of the year, following a similar tactic to differentiate themselves from Google rather than tackling it directly.

Former Google advertising chief Sridhar Ramaswamy told Neeva that he will charge a subscription fee instead of generating advertising revenue. Former Salesforce Chief Scientist Richard Socher Announced You.com; although less has been announced in this regard, the focus appears to be on e-commerce.

In light of Google’s growing focus on business practices in the US and abroad, we ask ourselves, “What does it take for new search engines to be successful?” And is now the right time for Apple to do some serious research and set up Google?

However, the search industry isn’t just made up of Google, Bing, other tech giants, or venture capitalists. Gender diversity and equality were key this summer and the research team responded: The deaths of George Floyd, Breonna Taylor, and Ahmad Arbery led us to find ways to promote diversity, equality and

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