Server-side rendering

Knowledge is power. It is also annoying to learn disturbing facts about things you enjoy. JavaScript is and remains an important topic for technical SEOs. If you see JS on a website, there are some options to better solve this problem. Today we focus on one of them: the delivery of servers.

What is server delivery?

Let’s start by defining the “version”. Versioning is the process of finding a web page, presenting the code, and viewing the structure and design of a page. The liver can manifest in different ways; client-side, server-side, and dynamic.

Server-side rendering (SSR) is the process of displaying web pages through your own servers. In Client Delivery (CSR), this process is completed by the user’s browser, while dynamic rendering is performed by a remote server.

There are two versions of your website that use SSR: native HTML and rendered HTML, also called DOM (direct object model). Google only has access to the displayed HTML. This means that it is important to indicate the most important elements and content to obtain ‘credit’ for the search engine.

What are the benefits of server delivery?

There are always pros and cons to all delivery options. It is up to the SEO and engineering teams to review it and decide which path is best based on the resources. From a search engine perspective, rendering servers is the second-best option for the JS version. The biggest advantage is the speed with which the pages can be delivered. The faster search engines can “see” your pages, the faster they can move to the next page and improve their search budget. Not only does it improve the monitoring budget, but it also improves the user experience.

Another advantage of SSR is that you can make sure that all elements on the page are displayed. If you are dependent on a browser, it depends on your technology. An older machine that may not be able to handle large resources may result in partial delivery. This means that important content or information is missing and Google cannot list these articles for you. This causes bad UX. It can also influence search engines to rank pages with important information.

What are the pitfalls of server delivery?

While server delivery is useful for tracking your site’s speed and budget, it’s a major hurdle – it’s very expensive. Since the website is hosted on the servers of your business, the process costs money. Although the CSR requires the user to “pay” these expenses, the SSR pays the bill. If you want to upgrade to SSR, the cost can be a hindrance.

The other downside of SSR is that it cannot display third-party JavaScript, such as ratings, UGCs, product recommendation engines, or anything that uses content that is not part of static HTML. These links and pieces of content will not be present. This can affect internal links or even the overall quality of the page. If most of your UGC content is injected through a service, it will not be visible to bots.

What is static SSR?

Looking at the server episode, you found the term “static SSR”. It differs slightly from SSR in that these pages are presented during creation. For SSR, these pages are only displayed when invoked by a user (or bot). Static SSR has advantages for quick first byte (TTFB) and first satisfying bite (FCB) over time. The speed of a website is crucial for SEO and user experience. The disadvantages of static SSR are that it can be inflexible and lead to hydration (the process of injecting JS via CSR into static HTML).

Do you use SSR Core Web Vitals?

At the heart of any SEO, the world is now Core Web Vitals (CVW). These three little words are our new Mobile First index. Our world is changing and now is the time to adapt. As for SSR, yes, it can help your CV. As pages are displayed on your site, the speed of the site improves, especially with high content paintings (LCP). We know we have to meet the criteria in three criteria; LCP is one. With a fast LCP, you are one-third of the new targets.

What do search engines think of SSR?

The priority of a search engine is to respond to the needs of the user. Do they provide relevant content for a consultation? To reach search engines, they must be able to search the Internet. Scanning so many pages is no easy task. Search engines have websites that use the latest technology and advice to help you. Google encourages developers to go a step further by using dynamic versions to further increase the speed at which they can crawl the web.

How can I correctly check the pages created by the SRG?

Congratulations, you have successfully deployed the server delivery! How do you know if it works? There are several tools you can use to support your research.

• Version Source: A Chrome plug-in that shows the difference between the original HTML and the displayed HTML.

GSC URL Inspection Tool – Real-time JS errors and warnings detected by Google.

• Test optimized for mobile devices: example of rendering an HTML image.

JavaScript-based sites aren’t going anywhere anytime soon. As an SEO, it is our responsibility to help developers and leadership understand the impact of how JS works on their sites. Your business invests hundreds of thousands of dollars to build a functional website. If the search engines do not display the content, you will lose the transaction. There are many options if you plan to render your JS. Each has its pros and cons that need to be weighed. The more we understand how these activities are performed and how they affect our overall SEO strategy, the better we can solve the problem. The power of knowledge is in your hands – now use it forever.

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