State of Email Marketing 2021 Benchmark Report

Email marketing remains an important channel for many organizations because of its accessibility, ease of use, and effectiveness in reaching target audiences.

Since 2018, Validity and Demand Metric has been conducting email marketing research to investigate what tactics marketers use, whether they work well and what challenges can make email more effective.

While the use of email continues to evolve, the purpose of this study remains the same: to help businesses understand what distinguishes the performance of email marketers from the rest of the group.

Email marketing remains an important channel for many organizations because of its accessibility, ease of use, and effectiveness in reaching target audiences.

Since 2018, Validity and Demand Metric has been conducting email marketing research to investigate what tactics marketers use, how well they work, and what challenges email success can prevent.

While the use of email continues to evolve, the purpose of this study remains the same: to help businesses understand what distinguishes the performance of email marketers from the rest of the group. This report summarizes the results of the most recent survey and shares the views of more than 450 respondents.

How do you compare? Average email percentages by email, throughput, and marketing statistics for 2021

Our compilation of average email rates per email and data transfer. What is a good email speed after email? Read the best sources of email statistics to compare your email campaigns in your industry

Email marketers often ask ‘how do we compare campaigns’. They are looking for email statistics to compare subscribers’ engagement with the average open rate, click-through rate, delivery, subscription, and email complaints, preferably in their industry. This is what we discuss in this regularly updated summary of the best email marketing statistics for different industries and countries.

Fortunately, there are excellent email response options in different industries. The best source of statistics is to gather email marketing providers that provide statistics about your customers’ campaigns.

Email Statistics – Updated March 2021

We will continue to update these statistics through 2021 as new reports are compiled based on the most important linked email platforms to reflect the latest opening and closing dates.

Of course, there is no point in reading marketing statistics without an effective database marketing strategy. Our popular learning pathways provide marketing training for marketers and managers who have shown how to take strategy and planning outcomes to specialization. We have the marketing tools and models to help you attract more customers.

Our popular email automation and learning process help you plan, manage, and optimize step-by-step email marketing. All our training courses are integrated into our well-known RACE Framework. Then you can adjust your strategies and tactics to achieve tangible results during the life cycle: overcome, act, transform and get involved. Start today.

Despite the rapid evolution of marketing technologies and the growing popularity of social media, email marketing is still very much alive. Any in-depth analysis of the latest email marketing statistics will tell you the same story.

 The “daring predictions” may say “email marketing is dead”, but it certainly is not. Email is a powerful channel with unprecedented reach for marketers who know how to use it. Plus, it’s a channel with unprecedented ROI (more on that later).

Although inboxes are fuller and on paper, consumers are seeing more ads than ever before, but it really works if done right.

Email is one of the top 3 distribution channels for B2C and B2B marketers

While B2C and B2B marketers can have different goals, email is still one of the most trusted methods of promoting content marketing.

87% of B2B marketers use email as a distribution channel.

It ranks second to social media and is more common than using a business blog.

B2C content marketers are also turning to email to distribute their content. 79% of B2C marketers rely on email to distribute their new articles or blog posts

Only social media and corporate websites are used more often.

The same study also found that email is the most reliable channel for driving sales through the funnel.

It is the main channel for the protection, care, and rotation of the spores for a short period. Email is an integral part of the entire sales process, not just the early stages of content marketing. Email is one of the three main channels for sharing business content on social networks

Email is also the second most popular channel for sharing business content with colleagues. About 70% of professionals use email to share content related to their company or industry.

This means that you cannot get a lead with an email marketing address. Your subscribers can also send it directly to other members of your network and increase the reach of the email. Total potential reach and demographics

By 2021, 4.03 billion people around the world will use email. Experts predict that the number will rise to 4.48 billion by 2024. No platform comes close to the potential reach of email.

According to Facebook’s latest statistics, they have more than 2.2 billion monthly active users. Even if you’ve added them to over 1 billion Instagram users, you still won’t have the same number of users.

Not to mention that email has a penetration of 90.3% among internet users in the United States. In comparison, only 69% of American adults are on Facebook.

Which age group uses email the most?

Millennials may be the age group that uses email the most. Data shows that those born between 1981 and 1996 spent just 6.4 hours a day on email in an Adobe survey in 2018.41% also checked business email in bed, before or after work.

In comparison, employees of that age spend only 5 hours a day on email.

Email isn’t just a marketing channel for the older generation. Much of the business world is still managed 100% (or partly via) email, and usage patterns reflect this.

Translate ยป