Taco Bell owner buys AI-based marketing platform

Yum Brands, the owner of high-speed service networks such as Taco Bell and Pizza Hut, has announced plans to acquire Quantum, which uses AI technology to gather consumer information and optimize marketing campaigns. Quantum, based in the United States, was founded in 2012 and has partnerships with several Yum brands in the international market. Financial details of the transaction were not disclosed.

In 2015, Yum acquired Collider Lab, a company that develops culture-based consumer perception through sociologists and anthropologists.

Yum Brands has been working on AI solutions for years to increase customer engagement. In 2016, Taco Bell received an AI-hosted “TacoBot” that receives meal orders via voice calls.

Because we care. Hospitality and retail have changed permanently due to an increase in digital engagement. As stores open more after a pandemic, there will be fewer people who haven’t booked with a brand’s fingerprint. With increased spending on digital media and offline channels, such as external programmatic channels, it makes sense for an advertiser of this size to implement a solution to optimize digital campaigns. Entities like McDonald’s McD Tech Labs are also at the forefront of this industry trend.

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Quantum uses Marketing Mix Modeling to measure the incremental impact of sales on each channel.

Programmatic media purchases in the digital mix relate to social media and analyze the impact that individual platforms, like Facebook and Snapchat, have.

Yum’s share increased 12% to $ 31.3 last year

The owner of Taco Bell plans to use the acquisition to optimize her marketing spend and give her an edge over competitors with fast food. Over the past decade, transactions in the restaurant business have expanded from adding more brands to the portfolio to buying technology that can increase sales to the buyer.

Many of Yum’s international markets are already partners with the American company Quantum, founded in 2012.

“Quantum is an innovative data analysis and marketing optimization company with a proven track record of delivering valuable value to many of our international markets, enabling database-based marketing decisions to increase sales and leverage media budgets. ” Yum, director of technology and digital, s

Yum acquired Collider Lab, a consulting firm that employs sociologists and anthropologists to provide consumers with culture-based information. Yum plans to combine the newly learned machine learning approach with data from the Collider Lab.

The Quantum Business Unit will continue to consult with customers outside the restaurant industry after joining Yum.

Yum’s shares fell less than 1% during morning trading. The shares grew 12% last year, to a market value of $ 31.3 billion.

Popular fast food, owner of a fast-service chain Yum! Brands – with world-renowned franchises like Taco Bell, Pizza Hut, and KFC, have announced that they will buy American Quantum Technologies.

Quantum uses AI technology to gain consumer insights and optimize marketing campaigns. Quantum was founded in 2012 and has partnered with several Yum brands in international markets.

 Yum Brands wants to combine these insights with new artificial intelligence to reach consumers more efficiently.

Yum Brands has been actively involved in artificial intelligence solutions for several years to increase customer engagement. In 2016, Taco Bell launched a “TacoBot” that received meal orders via voice calls.

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