The 8 best digital marketing courses in the US

The digital marketing industry is growing all over the world. This is especially true during the COVID-19 pandemic, as more and more people work, learn and shop from home. It is estimated to be worth more than $ 640 billion by 2027, compared to $ 322.5 billion in 2020. In addition, 27% of the high-growth market is in the United States alone. If you are looking for a new career with the guarantee of many years, digital marketing is an excellent option.

There are many skills and tools you need to know to be successful with digital marketing. If you follow this path, we recommend that you enroll and become certified in the appropriate training program. With all the options available for online learning today, choosing the right program can be overwhelming. To help you decide which program is best for you, we’ve compiled a list of the best digital marketing courses in the United States.

Methodology used

We use the following criteria to consider the best digital marketing courses, including:

1.Curriculum depth: It is essential that students learn a comprehensive set of skills that can prepare them for a career in digital marketing. Therefore, we confirm that all programs we select have a good track record.

2. Interactive and Practical Learning: Students should be able to test and practice the skills they have acquired through projects and hands-on activities, similar to the same type of business they would work with as a marketer.

3. Program recognition: Programs must be offered by accredited institutions. In addition, students must receive certification upon completion of the program.

4. Student Experience: We are looking for third-party sites such as Trust Pilot, Mouth shut, and other review sites to get real feedback from past and current students. Our goal is to only share programs that have been positively reviewed.

1. Simple digital marketing program in partnership with Purdue University

Presented in collaboration with Purdue University and Facebook, the Simply learns digital marketing program teaches students everything they need to know about the different aspects of digital marketing: SEO, SEM, social media and content marketing, internet analytics, and much more. Through a combination of live instructor training, online tutorials, and real projects. Students can also take master classes with leading Purdue professors and experts in the Facebook industry, work on case studies from Harvard Business Publishing, and access Facebook’s Ask Me Anything sessions in this highly interactive and comprehensive program.

Highlights of the course

Learning method: online Boot camp

Duration of the course: six months

Program Recognition: Simplified Purdue Certified Joint Diploma Program Certification; Made with Facebook

Alumni Status: Purdue Alumni Association

Practical learning: more than 200 hours of live interactive learning; Capstone project in five domains; More than 14 real projects from Yahoo !, Trip Advisor, MasterCard, and others; Harvard Business Case Studies; Purdue and Facebook master classes; In line with the top five digital marketing certificates: Google Ads and Analytics, Facebook Blueprint, Hoot suite, and Hub Spot.

Tools Supported: Google Analytics, Facebook Ads, SEMrush, Moz, Hootsuite, and 40 more

Capstone project: yes

Program Advisers: Jinsuh Lee, Brad Geddes

Fees: $ 2,250

2. Simple main program for professional marketers in digital marketing

Students enrolled with Simplilearn Digital Marketing Specialist will learn all about the fundamental concepts of digital marketing, including social media marketing, paid advertising, SEO, analytics, email marketing, conversion optimization, and more. Students also work with case-studies from Harvard Business Publishing to solve real-world problems. This program has been developed in accordance with the certifications of Facebook Blueprint, Google Analytics, and Ads, OMCP®, Hootsuite, and HubSpot.

Highlights of the course

Learning method: online Bootcamp

Duration of the course: one year

Recognition of training: simple performance certificate; Facebook project

Hands-on Learning: Virtual Hands-on Learning Laboratories with over 45 projects

Supported Tools: Google Keyword Planner, Google Analytics, Qlik, Bing Ads, and others

Capstone project: yes

Program Advisers: Paul Lewis, Stéphane Hamel

Fees: $ 1,499

3. Coursera’s specialization in digital marketing

The specialization in digital marketing Coursera is divided into six different courses

4. AMA digital marketing certification

AMA’s digital marketing program, developed in partnership with the Digital Marketing Institute, covers the key concepts of digital marketing, including content marketing, image and video advertising, and SEO. Students enrolled in this program have access to 30 hours of self-study. Upon completion, students can travel to a local test center to obtain a double certification.

Highlights of the course

Teaching method: online

Course duration: 30 hours of independent study

Alumni status: AMA Association

Hands-on learning: Many hands-on exercises, including paid advertising, email marketing campaigns, and more

Tools: Google Ads, Google Analytics, and more

Fees: $ 1,955

5. Marketing research on Lynda.com

Prospective marketers can choose from 1,087 relevant courses and 21,687 video tutorials. With these courses and videos, students can explore specific areas of digital marketing they are most interested in or focus on general digital marketing training. With a monthly subscription to the platform, students can create a variety of courses and programs that provide a complete and comprehensive training experience.

Highlights of the course

Learning mode: online tutorial

Help at Work: Students have full access to LinkedIn Premium

Practical learning: exercises, tasks, and questionnaires

Tools: Google Tag Manager, Google Data Studio, 24/7 Contact, and more

Program Advisors: Brad Batesole, David Booth, Matt Bailey, Corey Koberg, and others

Cost: Monthly plan of $ 29.99 / month or $ 19.99 / month per year

6. Cornell’s Digital Marketing Certification Program

Cornell University offers an in-depth digital marketing program that can be completed in two months. The program consists of four separate courses. Small classes offer private lessons. It is a perfect solution for current and future marketers, product managers, entrepreneurs, or anyone who wants to learn more about digital marketing.

Highlights of the course

Teaching method: Online pace with limited live sessions

Duration of the course: two months

Program Recognition: Cornell SC Johnson College of Business Digital Marketing Certificate

Alumni Status: No.

Program Advisors: Clarence Lee

Fees: $ 3,600

7. Emeritus and Columbia: digital marketing course

In partnership with Columbia University, this Emeritus digital marketing program contains 14 engaging modules. The program includes 120 video lessons, five discussions, and other educational materials and resources. Students can also participate in a live question and answer session with expert David Rogers, a member of Columbia Business School College of Executive Education.

Highlights of the course

Learning: Personal online learning with limited live sessions

Course duration: 3 months

Program Recognition: Columbia Business School Verified Digital Retirement Management and Training Certificate

Practical learning: 10 real applications and two simulations

Tools: important social networks, redistribution needs, measurement methods, and more

Program Advisors: David Rogers

Cost: $ 1,400, with a $ 140 referral discount offered

8. Emeritus and Kellogg: digital marketing strategies

If you are interested in digital marketing data and analytics, this program is the perfect choice for you. This program focuses on data, automation, analytics, and artificial intelligence (AI) and how all of these different things come together and play an important role in digital marketing strategies.

Highlights of the course

Learning: Personal online learning with limited live sessions

Course duration: two months

Program Recognition: Digital certification of completion with a score of at least 80 percent

Alumni Status: No.

Hands-on learning: project-based hands-on learning

Tools: AI applications, customer mapping, content centers, and more

Capstone project: yes

Program Advisors: Mohanbir Sawhney

Commissions: $ 2,600, with a $ 260 referral discount offered

As you learn more about the different digital marketing courses, you can make an informed decision before signing up. If you are new to digital marketing or want to expand your skills and develop your career, you can rest assured that you will receive quality training upon enrollment.

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