As part of its holiday deals, Apple is announcing offers to musicians and music lovers, with emails from similar populations to be sent to other interests shortly.
Apple’s latest mass email is called “Bring Your Love of Music to Life” and includes the Apple iPad Pro, iPhone 7, and Beats Solo3 wireless headphones. In addition, the Roli Lightpad Block is introduced, which allows users to “put the power of different instruments on their fingers”.
Sonos Play: 1 is also offered with an Apple Music gift card, along with the more common Apple Store or iTunes gift card.
None of the products are listed as discounts or for sale, and the email is just to ring in the holiday season, our Apple contact said.
AppleInsider found it to be the first in a series of emails to users during the 2017 season, with future deliveries for education, games, and photographers.
Examples of Holiday Marketing Campaigns
1.Walkers: Everything Mariah Carey Wants for Christmas
While the holidays are a time to love and share, Walkers shows that Mariah Carey’s music does the exact opposite. After Mariah Carey recorded a video for her famous song “All I Want for Christmas Is You”, she is angry with an 11-year-old girl for picking up her Walkers chips. To push it, sing a high pitch covering your ears, and drop the plugs.
2.Coca-Cola Canada: Give something only you can give
In a recent announcement, Coca-Cola tells the story of a father who does everything he can to deliver his daughter’s letter to Santa.
The father drinks a Coke while deciding what to do with the letter. We may think it is not sure if it will arrive on time.
3.Microsoft: Find Joy
2020 has been a very difficult year for many people. We are spending more time than ever on Zoom and relying on technology to divert our attention from the COVID-19 pandemic. But that doesn’t mean we shouldn’t celebrate the holidays and make the most of our loved ones and pets.
4. Macy’s: a father’s shoes
Macy’s campaign offers a new take on what could be considered an over-the-top gift: socks.
“In Dad’s Shoes” takes a girl on an adventure like “Freaky Friday”, where one day she literally walks in her father’s shoes. Even though we see her as a daughter, everyone greets her, from neighbors to passers-by, as if she were her father.
The Airbnb host is ringing the opening bell
This is an excellent example of advertising that doesn’t explicitly refer to holidays but emphasizes the value of community and gratitude.
Airbnb is celebrating the season by thanking its millions of hosts for opening their homes to strangers around the world. The video shows several guests from different countries ringing the bell and opening the door. We’re going from the United States to Japan, from Kenya to New Zealand, from Brazil to Spain. (We’d love to hear each of these countries listed in their original language!)