Twitter Campaign Targets Companies Advertising on Breitbart

Progressive people concerned about the West Wing’s increasingly racist and xenophobic leanings may have found an unexpected ally: American affairs.

In recent days, Kellogg Company has become the last of a number of companies to collect its ads on the Breitbart News Network, a far-right news website that has served as a platform for white nationalists. The former CEO of the website is Steve Bannon, Donald Trump’s senior consultant.

“Kellogg takes regular action to ensure that our ads do not appear on pages that violate our values as a company,” a Kellogg spokesperson told Bloomberg.

Check out one more for ‘Sleeping Giants,’ an incredibly popular Twitter campaign whose organizers hide their identities behind the anonymous @ slpng_giants account.

The goal is to get companies to blacklist their Breitbart ads online. In addition to Kellogg, there were also Warby Parker, Nest, Allstate, and ModCloth in advertising companies to date. An anonymous @plng_giants organizer reached out via Twitter and said the aim of the campaign is to make sure companies know what they are funding when they advertise on Breitbart.

“We believe in freedom of speech, it should be absolutely clear,” the organizer wrote via Twitter, “but we also believe in transparency. And companies need to know who is being seen and where they are being seen.”

Progressive people concerned about the West Wing’s increasingly racist and xenophobic leanings may have found an unexpected ally: American affairs. In recent days, Kellogg Company has become the last of a number of companies to collect its ads on the Breitbart News Network, a far-right news website that has served as a platform for white nationalists. The former CEO of the website is Steve Bannon, Donald Trump’s senior consultant.

How a Twitter account sentenced 4,000 companies to advertise on Breitbart

Matt Rivitz tweeted until one day he waited two hours for Ikea’s customer service. The angry tweet he sent to corporate Twitter changed everything.

“There’s someone behind it,” he said in the latest episode of Recode Decode, hosted by Kara Swisher. You can call someone and talk about it, but Twitter is a very public medium and if you ask a brand about it, they will probably answer because they want to talk about it. If you call or email someone, you may not get a response.

Applying this lesson to something more important than cheap furniture, Rivitz opened an account called Sleeping Giants, with the goal of warning advertisers whose ads appear on Breitbart. Today, the account has nearly 200,000 followers and has convinced more than 4,000 companies to remove their ads from the site; He also campaigns against Fox News, Laura Ingraham, and Robert Mercer, but Rivitz says it’s not about politics, it’s about the disorder and hate speech.

“Many of the Breitbart’s around the world can claim they have been silenced for being a right-winger,” he said. But many of these platforms are launched because they are super racist. For me, if they want to put these two things together, let them do it.

Progressive members concerned about the West Wing’s increasingly racist and xenophobic leanings may have found an unexpected ally: American affairs. In recent days, Kellogg Company has become the latest in a string of companies to pull their ads off the Breitbart News Network, a far-right news site that served as a platform for white nationalists. The site’s former CEO is Steve Bannon, Donald Trump’s senior advisor.

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