What Is Print Advertising?
Print advertising is a form of marketing that makes physical use of print media to reach major customers. Advertisements are printed on paper in various types of publications, such as newspapers, magazines, brochures, or direct mail.
From 2015 to 2019, U.S. companies spent an average of $ 25 billion a year on print ads. Although these numbers have fallen slightly over the past decade, print advertising is still a viable and essential form of marketing in specific markets. It can reach potential customers in a way that digital marketing cannot.
4 types of powerful print ads
newspaper ads are still considered a useful marketing tool to get the message across to a specific audience. Consumers who read newspapers are proactive and engaging. Newspaper advertisements are also accessible, reliable, and have a lasting impact.
Magazine ads can direct your brand to popular publications in a local area or in the United States. High-definition monitors can target a specific demographic or industry group and stick with readers long after the magazine closes. When it comes to magazine advertising, you are only limited by your creativity.
3. Direct mail
Doing your research can target a specific direct mail demographic. You can also measure the results in different ways. Direct mail is cheap and highly personalized for the recipient. In addition, there are many flexible options based on your criteria.
Even in a tech-driven world, few marketing tools put you in direct contact with your audience other than brochures. Brochures define your authority, credibility, and brand, all in the same format. It contains a lot of information that you can distribute to hundreds of people at once. In addition, brochures are one of the cheapest ways to promote your business.
Is Print Advertising Still Effective?
1. Print ads reach people in a unique way
People participate in print ads differently than digital ads. For example, a viewer is much more likely to remember a print ad than a digital ad. In addition, consumers are more likely to like the products and services they see in print than online.
2. Print ads have high conversion rates
One of the reasons print marketing costs more than digital marketing is because it is a bigger investment. For example, according to the CMO’s board of directors, nearly 80% of consumers will respond to ads by ad, compared to less than 50% of consumers who respond to an ad by email.
3. Print ads create credibility and trust
A company can spend thousands of dollars to create a website, improve an email campaign, or expand its social media market. However, they have yet to determine what kind of credibility creates trust in the brand. Part of the reason is that the Internet is clogged with false and misleading information.
4. Strong demographic segmentation by target group
There is a misconception that print ads are not aimed at a specific audience. It is true that technology enables companies to improve their marketing efforts on digital platforms. However, a significant number of search and marketing strategies are used to reach an audience with print ads.
Examples of smart print ads that complement your digital campaign
If you’ve always wanted to speed up the cooling of your beer, you’ll understand the appeal of this cool ad. Dip the ad in the water, wrap it in the bottle and place it in the freezer. The print ad is made with salt particles, which lower the freezing point of water.
This print ad won the Mobile Grand Prix in Cannes in 2014. The ad features a bracelet that you can attach to your children while they run on the beach. The application allows you to set a distance and receive notifications if your children exceed the limit.
a technical and technical university wanted to recruit more students. Instead of putting the smiling faces of young colleagues on a billboard, he created an ad that draws moisture from the air in Lima, Peru, where very little rain falls every year.
The brand has partnered with Wired to promote Moto X’s personalization. People can change the color of the phone by pressing the buttons.
5. kontor reports
Office Records wanted to draw attention to professional creative ads. Instead of releasing the latest CD, he sends a vinyl record to his mailing list with a card reader that can be played on an iPhone.