Websites still matter: Monday’s daily brief

We spent a lot of time talking about mobile apps, social networks, CCTV, virtual events, voice, and bots, regardless of the channel. But the truth for many brands is that the website (or in some cases a large network of websites) is still the primary portal for finding existing and potential customers.

He also pointed this out because the acceleration of digital marketing across all sectors by 2020 has made the website, especially if you are dependent on mobile internet, more important than ever. We can draw at least two conclusions. The web experience you offer your audience should be new, current, and relevant. And one way to at least allow business teams to make timely changes to web content is not to look for solutions to develop code for the web.

Replica of a brand website

‘We just noticed it then. All of our sales and marketing activities go back to the website: support goes back to the website, customer engagement goes back to the website. This was Stephen Tisa, senior director of digital technology. The UKG brand provides human capital and people management to explain your company’s main channel to MarTech to the public.

Tisa and Todd Purcell, Heads of Digital Banking, Marketing, and Skills at Webster Bank, Connecticut, shared their experiences by making major reprints and restarting their websites. UKG was created from the merger of two established brands and was challenged to have “two of everything”. The strategy was to gradually move content from an inherited website to a new “first-page” website. Webster Bank faces the challenge of a website that hasn’t been significantly updated in six years.

Updating a website isn’t something marketers do on their own, Tisa said. Talk to the rest of your people. You can’t do these things in a silo. Understand all of your internal goals. Purcell advocates a holistic approach rather than making small changes and adjustments.  identifies the internal audience. Involves the CEO early and regularly. We spent a lot of time with Suite C and especially with the CEO to make sure he understood what we were doing.

Dynamic website design is leading the code wave

As highlighted by last week’s MarTech conference, no coding tool unleashes creativity in organizations. In the words of Scott Brinker, they turn marketers into producers. Other members of the marketing team create mobile applications, web applications, social media, and virtual assistants. But as we have also discussed here, the website is not going anywhere.

Enter open-source eCommerce developers at Nexcess. They recently launched StoreBuilder through their WooCommerce website support brand. The new solution is not a code and creates exclusive web pages for online shop windows. WooCommerce, where merchants can use StoreBuilder, is open source and based on WordPress.

StoreBuilder doesn’t use traditional templates to help merchants create their own unique eCommerce site. Instead, the goal is to create an easy-to-navigate website based on e-commerce data from thousands of stores across ten industries.

Why do we care?

 Ask marketers if they need to make a change to the company’s website and they’ll ask you what data is behind the change, or they’ll run a test. Digital design is an important part of the benefits of e-commerce. That’s why it’s a good idea to take the next step and let the AI   develop a web design based on industry-specific data. Since StoreBuilder isn’t coded, the marketing team is starting to think more creatively. Ecommerce experiences seem inspiring for sellers, and beginners will be able to differentiate themselves as more and more purchases are digital.

We hired a publisher for MarTech

Third Door Media, the parent company of MarTech Today, is currently looking for an experienced storyteller to discuss how marketing technology is changing what it means to be a marketer

What are you going to do

 primary responsibility is to create a variety of journalistic content, including:

• Sources correctly marked

• Guides

• Profiles

• News articles about companies

• Daily newsletters

• Moderate video panels

• Conference presentations (live or virtual)

• Collections and packages

• Editorial projects for the promotion of content

What you are not going to do

the goal is to create a wealth of information and educational content that will help our audience succeed. This means you won’t spend your days rewriting press releases and news.

Is the club for brands?

Problems with Twitter, Instagram, and LinkedIn? Maybe the club is the solution. While non-users are performing well, the club is (currently) for real-time guests only and brands are already seeing it as an innovative platform for conversation and leadership. Does that make sense? Some LinkedIn users have strong opinions.

Social media has no value. MySpace for years, Facebook yesterday, and Club House today. The new is always what shines. Being a former user helps – does anyone really have a job to do? Ask Justin Hitt from Wells Fargo. I don’t see the immediate value of the club compared to other channels. What is the added value if there is no advertising campaign? asks Bernt-Olof Hellgren of SAS.

Some were more positive. Asif Visram, of the Visram group, saw in the club the opportunity to represent non-transactional relationships between the brand and the customer: “Real people are the key to authentic relationships. Consumers want to know more about the people behind their favorite brands, not just to promote products and services. Digitus, Vik Kasturi, said: “In my opinion, the clubhouse can be a more effective channel to attract brands. Authentic conversations with your audience. The CH experience allows all users to communicate in the most natural and appropriate way. Communication vocal A human authenticity is very real on this platform without the usual adjustments or filters.

The club has one thing in common with many other social platforms. It’s a division.

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