Welcome to events Thursdays: Thursday’s daily brief

Let me introduce you before I begin. I’m Kathy Bushman, director of the Third Door Media index. This means that we work closely with our editorial staff to design educational programs and find qualified and diverse speakers for the various MarTech events. You will see that in this newsletter I write about different events several times a month.

I have been planning business opportunities in the field of education and working with speakers for a number of years. I am very happy when someone says that something he learned during the event or during a certain session will make a big difference for him at work or in the business world. This is what we always want to do when choosing themes and speakers for MarTech events, and this time it is no different. MarTech is virtually taking place on March 15th and 16th. There will be many information sessions, including the focus on marketing automation sessions, customer data platforms, digital asset management, and forecasting and analysis of attributions. We have experts who not only talk about how to buy the technology but also how to integrate it into your stack and how to hire and manage it.

Google does not create or use alternative IDs to track Internet users

Google has doubled its privacy in the sandbox by announcing that it will not participate in or use the development of alternative IDs. Alternative identifiers such as Unified ID 2.0 (developed by The Trade Desk) and ATS of LiveRamp usually work by linking online behavior to your data, such as an email address responsible for advertising, at least for the people themselves. familiar.

Google said that “people do not expect to be found on the internet to take advantage of relevant ads”. But the emerging development of the Privacy Sandbox, known as the Federated Learning of Cohorts (FLoC), does just that. It simply does not store tracking data in a way that links it to an individual (even an anonymous individual) but collects it in a behavioral cohort (a large group of individuals) that is stored at the browser level. Advertisers can therefore not look for someone who is looking for a specific type of shoe purchase but can look for a large group of people who display this behavior.

There are still many questions to answer about FLoC, especially if Google has a privileged opinion about users grouped in a group. It can also be difficult to convince consumers that this particular detection is not a threat to privacy. But for now, Google has made it clear that they are against competing identities.

Why do we care?

 With the battle between Facebook and Apple over IDFA reports and now the spectacle of Google’s direct opposition to alternative identifiers developed by the adtech industry, disruption rather than collaboration within the adtech space remains the order of the day.

Presentation Management Tips

Did you send suggestions for the session but do not want to talk? Or maybe you’re just thinking about signing up for a local event or business and do not know where to start. Here are some tips to consider.

1. Start with your goals. Think about why you want to talk and what are the best opportunities for your specialty.

2. Once you have identified these events, learn all you can about them. Review previous programs to determine if there is a topic, whether they are looking for specific types of sessions or topics. Talk to other people who were talking at the time. It’s even better if they can offer or advise you.

3. Now is the time to present your idea. Briefly describe what you want to say, but focus on what the audience can do as a result of your presentation. Be as specific as possible and include any real-life examples and case studies you want to share.

4. Be realistic about what you can offer on time. Dealing with a limited topic is often more valuable than going too far and not delivering practical results.

5. Once you have submitted your bio, be brief and include relevant work experiences that demonstrate your experience on the subject. Record whether you have learned or learned video lessons on other occasions.

6. Click on direction and power! Let me introduce myself before I start. I’m Kathy Bushman, director of the Third Door Media index. The point is, we’re working closely with eleven editors to design educational programs and find qualified and diverse teen speakers for MarTech’s various businesses. You should see that in this newsletter I have several cores per month on multiple disks with the same name.

I worked for a few years planning business opportunities in education and employment.

Sitecore makes CDP shoppers without eCommerce

With the announcement that it has signed a definitive agreement to acquire Boxever in Dublin, Sitecore will become the latest e-commerce and CMS provider to include an integrated CDP as part of its offering. As part of the same announcement, Sitecore will also acquire the Four51 e-commerce platform in Minneapolis. Four51’s API-based headless solution delivers the customer experience directly across channels and devices. Sitecore describes it as an addition to existing solutions.

These acquisitions follow the $ 1.2 billion increase in funds that caught Sitecore’s attention in January, indicating that CEO Steve Tzikakis clearly had a wish list in mind. The costs of the acquisitions, which are expected to be completed by the end of March, were not disclosed.

Because we care. As mentioned before, with the expansion of digital commerce, even between industries that have never been considered digital, the race between white e-commerce and Episerver has been captured (and then renamed) in an optimized way and is now crossing the Sitecore.

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