3C’s of Effective Social Media

Social media is commonplace today; various reports suggest that the average American spends anywhere from two to nine hours a day using social media. Whether it’s posting, pinning, or tweeting, we have definitely engaged social networks! Businesses are no exception. Nearly every Fortune 500 company has a social media presence. The same is true for many small- to medium-sized firms. Today, businesses need more than a website; they need social media to engage with customers, maintain their brand’s image, and drive traffic to their virtual or brick-n-mortar storefronts.

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