A QUESTION OF IMPACT of advertising

In 2014, the Cablet Television Advertising Bureau released a report titled “What’s Driving Digital?” which analyzed the impact of monthly TV ads on the web traffic of 75 purely Internet brands. The list includes Internet fans like Priceline, E * Trade, and Match.com. The report found that major internet brands spend more than $ 4 billion annually on TV commercials. About 85% of brands (63 out of 75) found a direct link between TV ad spend and website traffic. The end result: TV significantly creates brands.

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