FIVE THINGS THE OPTIMISER DATA TELLS US ABOUT ENGAGING WITH AUDIENCES ON SOCIAL MEDIA

Social media has changed the rules of the game for New Zealand’s art industry in recent years. Art organizations can now speak directly to supporters, reach new audiences, capture the attention of influencers and drive word of mouth. The increasing use of mobile devices, coupled with the ease of creating and sharing digital content, has increased the importance and impact of social media. New Zealand art managers can take advantage of the global “content marketing” trend to make their stories wider and easier to tell.

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