Health Care Social Media

There is a deep recognition among health/marketing professionals that social media is an important part of a marketing mix. But when it comes to launching social media in the “c-suite,” it can be difficult to clearly quantify the impact and return on investment (ROI). If you’re still in the early stages of implementing your social media strategy, tracking preferences and followers can help. Soon, however, there will come a time when your CEO (CEO) or CFO will ask you how all your efforts are impacting financial results.

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