STATE OF THE INDUSTRY in advertising

Programmatic advertising: it’s easy to forget how new it really is. The industry’s first seed was planted less than a decade ago, and traditional companies and media have been the main users in recent years. As in all sectors driven by revolutionary technology, programmatic advertising has changed rapidly. This year, we interviewed more than 200 UK marketers from different sectors to find out how companies are considering and taking advantage of new marketing opportunities in-program advertising.

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