The Future of Advertising in 2021

Once it was a novelty, digital advertising conquered the world like a storm. According to a recent Accenture study, the share of the buyer’s budget dedicated to digital and mobile advertising is now equal to the television budget and much more than the print media. And the increase is far from over – we’re talking about almost all ad buyers who expect digital ads to represent more than 50% of their total marketing budget within two years. Many of them said that digital can represent up to 60%.

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