What is conversational marketing?

Conversational marketing is relationship marketing for the social media era. Reflecting on your marketing efforts in terms of conversations will change your approach and better integrate your social media. Relationships are established, but discussions continue and develop and require both parties to participate. I can not go a day without listening to someone in the media or on the street talking about social media. I like that social media has attracted people’s attention, but will marketing improve conversations with more communication channels?

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