When Marketing Through Social Media, Legal Risks Can Go Viral

The exponential rise in popularity of social networking sites and other social media channels like Facebook, LinkedIn, and individual blogs is largely due to their viral nature. Social networking sites are essentially self-promoting, in the sense that users advertise them. The faster social networking sites grow, the faster they spread. The viral quality of social media makes it an attractive way for companies to market products and services, and marketers have long realized the potential of social media.

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