website vs social media:

As a small business, you are challenged to achieve as much as possible with a very strict marketing budget. A targeted marketing strategy is essential to growing your business, but how do you know which specific marketing tools are best for you and your business? In 2017, if you had the option to start an inbound marketing plan instead of a social media strategy, which plan would work best?

With 68% of Americans using smartphones and 65% of those using social media, digital marketing is becoming a valuable tool for businesses. Digital marketing, including websites, inbound marketing, social media, and other digital media, is an extremely affordable way to run your small business.

It differs from traditional marketing in that digital marketing involves the use of channels and methods to analyze your marketing campaigns and understand what is working and what is not, usually in real-time, by tracking things as they appear, how often, and how long the sales conversions last. and what content works best to complete the whole process.

If you are considering adding a new website with a marketing plan or social media strategy to your marketing efforts, it is important to determine which tool is best to help you achieve your business goals in the coming year. Between inbound marketing and social media, which one will work best for you? Let’s take a look at the benefits of each option to help you decide your best marketing budget.

A quality website and inbound marketing plan can help you achieve the following for your small business:

• Present yourself as an authority.

More and more customers search online for products, services, and companies before making a purchasing decision. In fact, 94% of buyers do some form of online research; and 84.3% of the same buyers view their sites as part of their research. How much would your current website help with search? A good website allows your intentions to learn more about your business and what it has to offer in a way that encourages a full transaction.

How do you ask that?

Strategic layout, design, and content. By adding a business blog, you can further establish yourself as an authority in your industry and encourage your customers to return to your site. And the more often a potential customer visits your website, the more you will be in your heart and the more loyal they will be, not only for the first purchase but also for the relationship with your business.

• Help your customers find you.

Many small businesses compete with much larger brands to reach the same target audience. While you may not be able to adjust the marketing budgets of larger budgets, a high-quality website with keywords from your inbound marketing strategy can help you compare the field. Search engine optimization (SEO) can make your business more visible to customers looking for specific keywords. By focusing on the right search terms, you can keep up with the competition and appear in the top positions in the search results.

  • Attract quality cues.

Many companies make the mistake of treating their website as a static billboard. They are an excellent website, fill it with information and wait for directions. While this method has the potential to reach a large audience, it is likely that only a few of these people are looking for what they are selling. By striving for the right terms, SEO enables you to reach customers who want your products or services, which increases the return on your investment and the close price.

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