Video Marketing ROCKS! The Aberdeen Group reports that video marketers generate 66% more qualified leads than those who don’t use video. Video is one of the most engaging and potentially most engaging forms of B2B marketing.
With that in mind, here are some B2B video marketing ideas and strategies to effectively attract and engage your target audience.
Encourage an emotional response through a video marketing:
Neuroscientist Antonio Damasio has investigated people with damage to the part of the brain that causes emotions. These individuals could not feel any emotion.
What Damásio noticed was that these people had a hard time making a decision, including about the purchase. In other words, without emotion, they couldn’t make the decision to buy a product or service.
What this means for brands is that if your marketing doesn’t elicit an emotional response from your target audience, it actually becomes very difficult to make a purchase or communicate with you. (It also means that you are probably wasting your marketing budget). Be careful not to create boring videos – it will cause emotional reactions and you will get better results.
Use the video to adjust the ABM
Creating personalized or personalized videos as part of an account-based marketing campaign is very effective in generating leads and acquiring new customers.
Suppose you sell IP surveillance software to companies. You can create a personalized video for a potential customer and guide them through an initial analysis of the actual traffic to the company’s website, with suggestions on how to respond to different types of website visitors based on the behavior shown.
Recording videos specifically aimed at a company or person is a powerful way to grab attention. It’s also an effective way to differentiate yourself and your brand from the competition.