2021 was another year for mass content creation at Digital Marketer. From our products to our Facebook and YouTube channels, we create video content every day on different platforms, on different media.
But … we tend to cheat … a lot.
This year was a lot. This year, even more than years ago, we thank you for the smile we bring every day. At the end of the year, we thought about visiting all our ‘best’ moments behind the camera.
Relax and come to us for the best results and hilarious mistakes.
What does a digital marketer do?
Digital marketing has its own niche in the industry, where the necessary skills go beyond basic marketing strategies and creative skills.
If you are thinking of entering the digital marketing industry, it is a good idea to start by understanding the skills you need and what digital marketers do.
The digital marketer has defined
Generally, a digital marketer is responsible for using digital channels to provide guidance and develop brand awareness. Digital channels include:
• Corporate websites
• Social media
• Positioning in search engines
• Email notifications
• Online advertising for exhibitions
• Corporate blogs
In addition, the digital marketer should also use measurable analytics to identify pain points and find ways to improve performance on the channels. In the role, you can be responsible for all aspects of the digital strategy of a business or just focus on it.
Small businesses often have a specialist or general manager, while businesses can share responsibilities between an entire team or even between different departments.
The many facets of digital marketing
In digital marketing, you can choose to be a millipede or focus on one or two skills to differentiate you. For example, to be a highly creative person who also understands coding or technology that understands the importance of content for social media.
This is an area where experience or a good internship speaks for itself. “Certificates are the new diploma,” Justin Emig continues. There are many online certificates you can obtain to increase your credibility, not to mention your online presence and social media pages with many followers. This is often the best way to draw attention to yourself if you want to pursue a career in digital marketing.
The general skills and areas of specialization of a digital marketer include:
• Video: it’s hard to get people’s attention online. Statistics show that the video increases engagement and ranks higher on Google. You do not have to become a video producer but focus on the basics of making a video. Knowing how to write scripts, use platforms, and applications to create videos and what works in videos will make you more attractive when applying for a digital marketing position.
• SEO and SEM: online surveys encourage digital advertising. You need to have knowledge of search engine optimization (SEO) and search engine marketing (SEM) to work in the field. You do not have to worry about the technical aspects behind it. It’s more about the importance of SEO and the best practices used in the industry. This is the 101st of any digital content marketing campaign or initiative. If you understand how SEO and SEM affect your online business, you can work better with the rest of a digital team without looking like you’re doing something wrong.
• Emphasize Content: Content is used to attract and engage customers, be it a website, video, social media, or blog. It can also include anything that people can access online, such as white papers, case studies, guides, and more. Understanding aspects of the content, how it was created, how effective it is, and how to make the most of it provides the wealth of information needed for almost any digital marketing function. You need to understand how best to use content to help a business achieve its goals, including social media. Depending on the level of the job you are looking for in the digital marketing industry, you will also need to understand the strategy and content analysis.
Data and Analytics: Google Analytics is fundamental to many aspects of digital marketing. You can find reports, but the important thing is to use the information you find. By tracking campaigns and applying results based on consumer behavior, you can create better solutions that increase conversion and traffic. Collecting and using data is also essential, as the data that today’s businesses collect is like a goldmine that must be used in innovative ways to acquire and retain new customers.
• Design thinking: User experience is the key to digital marketing success. Design thinking is fundamental because it teaches companies to better engage customers, but it also makes their online experiences simple and effective. This could include the use of online shopping centers, access to information, and other things that your business can provide to customers, including custom applications.
You must learn to look beyond the ideas presented to you and the potential problems they can cause. You need to be able to propose improvements based on these instincts and make sure your ideas are feasible.
• Technical knowledge: Technology is the driving force in the digital world, so you need to understand what the latest technology is and how it is used. You need to quickly adapt to changes in the industry and know what’s going to happen so that your digital marketing plans are up to date. Using technology should be easy for you, and you shouldn’t be intimidated by change. Wherever you want to start (or complete) your career, knowledge of web coding and content management systems (CMS) is essential.
• Vision of engagement: More than ever before, you need to know how best to engage the customer. You need good persuasion skills to create innovative campaigns that can expand your business. You need to understand what today’s consumer is like to get involved and proceed with the purchase.