Facebook Ads Changes Due to iOS14.5, Are there new options for it?

Facebook has announced new topic-based targeting options for its in-stream ads, as well as the first stage of ads on Instagram Reels, which is expanding its reach options.

The first new feature is InStream ad targeting categories, which provides more targeting options for your video ad campaigns.

As you can see here, the new segments want to divide the larger departments into more specific target group structures.

As explained by Facebook:

“With machine learning technology, more than 20 video topics are available when choosing the channel and branding goals for their campaign. This gives advertisers more options about the content their ads need to show and reach an interested audience. “

The topic extension is similar to YouTube’s ‘Affinity Audiences’ – and more specifically ‘Custom Affinity Audiences’ – which works on the same principle, allowing marketers to focus on more specific interests to maximize response.

Facebook expects this variant to provide advanced video ad targeting features for its in-stream ad product, and with more than 2 billion people watching eligible in-stream videos on the platform each month, this could be a consideration.

Facebook says it is launching a global test of the new segmentation segments, with a view to full implementation by the end of the year.

On Instagram, we have Reels ads for the first time, allowing brands to use the platform’s TikTok clone.

As you can see here, the Moments ads are very similar in size and presentation to Organic Moments, but with additional features such as a “Sponsored” transparency tab and a “Buy Now” TA button at the bottom.

Learn about the changes in Facebook ads with Michael Stelzner and Facebook ad expert Allie Bloyd. Check out the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter at our next Social Video Summit.

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