Once you have a solid marketing strategy that can be repeated, you can also use it a lot. In other words, you can share it with another employee, team, or division of the company. That way, the entire company can follow the same marketing strategy for all the products and services you offer. This helps to keep everyone on the same page and ensures consistency in your marketing campaigns.
Let’s go back to Penn’s Thanksgiving example:
Imagine that you are too busy offering Thanksgiving and cannot find the time to plan your vacation properly and your neighbor will share it with you. It is extremely affordable and saves a lot of time and effort. Instead of focusing on why and what, you should now focus on how. And if this menu is successful, you can share it with friends and family. This menu helps many families to prepare delicious dinners.
To get back to your marketing strategy.
With an effective plan that can be repeated and scaled back, you are free to focus your efforts on improving the strategy and making it work, instead of wasting a lot of time on what you don’t have and what you don’t have anymore. Strategy, don’t worry.