The most loved and successful brands in the world don’t appear overnight.
The truth is, it takes a focused strategy and (a lot) of work to build a great brand.
But what is a brand strategy?
In short, your plan is to run your business. It describes all the good things, like brand identity, market positioning, and the types of messaging and marketing that resonate with your target audience.
It can be your greatest asset or your unfortunate downfall.
Above all, this is the way to build a true bond with people. And here’s a little secret: Create real bonds with loyal customers.
In this article, you will learn more about brand strategy and the different characteristics that strong brand strategies often share. We also provide examples of good branding strategies and take some steps to get started with your strategic branding plan today.
What is a brand strategy?
Think of your branding strategy as a 360-degree business plan. Ideally, your brand strategy describes the key elements that make your brand unique, your mission, your goals, and how you want to achieve them.
A strong brand strategy is carefully designed, taking into account all aspects of your market, niche, product or service offering, customers, and competitors.
Everything should be based on as much data as possible.
At first, you will have to jump: it is inevitable if it starts again. But with every new visitor, follower, and customer you receive, there will be incredible data to create meaningful strategies that can truly translate results.
How to develop a brand strategy
The branding strategy process usually has three stages:
Piano: This is Intel’s stage. Before embarking on a brand-building strategy, do your research to make sure you understand the market, your particular niche, your competitors, and the roots of your marketing strategy.
Build: Once you have a basic plan, dive into the stages of building a brand. Create your brand identity, including your logo, color palette, and other images. Create your website, social channels, and other media that you use to execute your strategic branding plan.
Performance: Marketing is the fuel of your brand. Build your brand and use the messaging strategies you plan and the marketing channels you have developed. Don’t stop before … never. Do not stop.
Do your research
Market research is non-negotiable if you want to grow quickly. This process helps build a solid foundation for brand development through key information on things like:
Develop your business model, for example by adding certain products or offers that fit well with your original ideas or by limiting your target group.
The price of your offers based on potential value and competitors.
Who are your main competitors and what are your strengths/weaknesses?
The type of messaging and marketing strategies your audience responds to best
Social media is definitely your friend for market research. If you are opening a dropshipping shop, go to Instagram to see what’s happening in your niche. And definitely spy on your competitors.