As you may have noticed, this is the era of furniture. More and more people are spending more time on mobile devices. This means marketers need to move to mobile. In this video, Tyson Quick, CEO of Instapage, defines mobile marketing and explains what it means not only for mobile content consumers but also for marketers. To talk about marketing, the speaker must understand the specific concepts of marketing. In this video, Instapage breaks down the definition of key industry terms into real-world definitions from some of the most influential players in the digital and technical marketing industry.